August 2017 | RCM School of Excellence Digital College
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Why Choose Digital Marketing As Your Career

Digital Marketing Career

As we know, gradually companies are tweaking their marketing away from old-fashioned methods and towards Digital. Many are employing Digital Marketers (unless they’re stuck in the 1980’s.) It is proving an incredible career choice for out-going, busy people. In this article we will look at all the facetsthat make it such an incredible career; always shifting, always busy, always interesting and with great long-term prospects.

Technology is always developing, whether it’s the latest iPhone, App, Social Media platform or Robot (yes, really!) and with each innovative technology that comes out, you have to keep up to date! Digital Marketers are habitually at the cutting edge of these trends, adapting to new strategies frequently as new best practices and technologies make the occupation a constant revelation.

Your work day will never be the same and can even be totally different from one year to the next, so what you learned at university might not even be applicable in a year or two.

There are so many different styles of marketing that you can incorporate into your work schedule:

  • Email Marketing
  • Search engine Marketing
  • Social Media Marketing
  • Content Marketing
  • Inbound Marketing
  • Analytics
  • Copywriting
  • Web design and Development
  • Advertising

All these mean is ultimately you can never get bored with your job. You can focus on one sector for a while, then move on to grow your skills in another, and soon enough be an expert in many diverse areas, you can choose what you do!

Digital marketing is one of those careers that calls for street smarts.  The use of Social Media in your job means that you have to be conscious of what is going on in the world, and be able to connect with people.  It’s all well knowing exactly how something operates, but knowing how to address it and how to understand the outcome is the most important aspect of the role.

RCM School Of Excellence

Our specialised digital marketing and web development courses are the perfect opportunity to launch your career in this fun, innovative and always growing industry. View our courses online today and make the change in your life today!

What is Digital Marketing?

Defining ‘digital marketing’ is not as easily done as you might imagine. It is an industry made up of a relationship between numerous critical skills that when applied correctly, enable marketing campaigns to reach their target audiences effectively. The difference between digital marketing and those that use traditional mediums, is that it makes use of the power of the internet to run campaigns that are engaging, creative, customizable, and able to reach very specific target audiences.

Between search engines such as Google, social media platforms such as Facebook, and media streaming hubs such as YouTube, digital marketing makes use of globally connected, digital channels to get a marketer’s message across to a wider, or more specific audience. So which digital skills make up the gears of the industry?

Website and Mobile App Development

All digital campaigns need channels by which they can reach their audience, the most popular of which are websites and mobile apps. Highly skilled designers and developers are key to laying down the foundations of a campaign, making this a critical field in the industry.

App and web development is both creative and analytical, requiring extremely skilled personnel to get the best results.

Search Engine Optimisation

Search engine optimisation, or SEO, is the fine art of getting websites and landing pages on the Google to rank highly on search engine results pages. To this end, they make use of keywords, AdWord bids and carefully crafted content to get their campaigns noticed on search engines such as Google, by boosting their organic rankings through the creation of engaging and appropriate content, while managing Google AdWords campaigns to fly landing pages alongside their top competitors’ placements on search engine results.

Targeted Research and Metrics

Understanding what your target audience is looking for, how they search for it, and what draws them to making lead generating decisions is a critical part of marketing, since it allows marketers to make informed decisions. When it comes to SEO, analytics is a challenging, rewarding and integral part of the industry.

SEO is a dynamic field with constantly changing variables, which makes research into innovative SEO techniques an important part of market research as well, which is often done by seasoned professionals who are more than happy to share their findings on blogs or hubs.

Social Media Campaign Management

Social media channels provide an excellent way for small and large campaigns to reach an audience and build brand awareness through digital social means. Sites such as Facebook, Instagram, and YouTube that spread user generated content and create an interest in brands, are leveraged in social media campaigns to build a campaign around a brand.

Contact the RCM School of Excellence for Details

For more details surrounding the digital marketing industry, or for information on enrolling in digital marketing training courses that will give you a head start in your life, contact the RCM School of Excellence to speak with one of our consultants, and soon you could #worklikeme

 

Digital is our Future: Don’t get left Behind

The marketing industry is dynamic and versatile which has allowed it to adapt to market trends over the years, while taking advantage of new developments in technology and communication. Relatively recently (in comparison to how long the advertising industry has been around), there has been a massive exodus in popularity for digital over analogous mediums. The world-wide-web, social media platforms and mobile apps have given marketers a new and engaging way to interact with their target audiences, the best of which have worked tirelessly to be pioneers in making the most out of changes and opportunities presented by the industry.

Moving to digital

When was the last time you received a flyer at a traffic light that actually compelled you to take action? Analogous mediums such as flyers, posters, billboards and spammy post have dominated the marketing industry for some time, but have had to give way to digital mediums such as video, websites, and social media campaigns. These digital mediums have proven cost effective, more engaging for target audiences, better at generating leads and conversions, and can even provide measurable metrics that allow you to tweak and perfect your campaign with usable knowledge on how well it is reaching and compelling your audience.

There has been a trend in society and marketing industries that have seen a gradual adoption of digital mediums over analogous ones. Newspapers are being traded in for mobile phones, call centers with apps, phone directories with search engines and portfolios with profiles. It is estimated that more than half of those searching for businesses and services, do so from a mobile device, those who search from PCs and laptops are not far behind, while those who make purchasing decisions based on traditional advertising mediums, is at an all-time low; with statistics not looking to change direction any time soon.

With statistics like that, can you as a marketing agent, really afford not to learn as much as you can about digital marketing?

Ever-expanding platforms

Many of the platforms that enable digital campaigns to be conducted, are in a constant state of change, providing new and more effective ways for marketers to reach their target audiences. Between the Google Search and Display Networks, and social media platforms such as Facebook and Instagram, there are always more tools to be found that can give your campaigns a competitive edge by reaching audiences that are actively looking for the product or service being propagated by your campaign.

Filtering your target audience

One of the greatest benefits to digital advertising mediums, is that they allow you to customize your campaign so that your efforts can be concentrated on those who are either actively looking for the product, company, event or service you are marketing; or fall under a very specific demographic. Digital platforms provide and develop tools to make sure that your campaign only generates leads that are worthwhile, meaning that every minute of effort and coin from your budget is being used to its potential.

Traditional advertising mediums which do little to target specific audiences, seem clumsy and brash in comparison; and due to the need for additional resources and distribution channels, will almost certainly end up costing a lot more than digital mediums, while being far less effective.

Obtaining usable metrics

Being able to accurately measure the effectiveness of your campaign allows you to make real-time adjustments that can direct your efforts and budget to those areas that enjoy the most success.

Knowing your way around a Google AdWords campaign and being familiar with analytics tools such as Google Analytics will help you do this with absolute accuracy, as opposed to analogous mediums which rely on extensive market research and no small amount of guess-work to achieve relatively inferior audience data.

There is room for more gurus

The marketing industry, since its inception, has spawned countless gurus that seem to have a knack for manipulating the medium to get the most out of marketing campaigns. Of course, their excellence in skill and knowledge has come from years of experience in running a variety of campaigns.

Up until digital mediums took the stage, these gurus were one-in-a-million, and their consultation came at a hefty price. Now, there are hubs all over the internet as well as social media and search optimization courses where pioneering ideas can be shared and discussed; and amateurs and professionals alike can learn. This makes it much easier than it has ever been to obtain the knowledge and guidance needed to become the best in the industry.

The ever-expanding nature of the digital advertising realm means that there is also more chance than before of making a name for yourself; effectively becoming the next digital marketing guru.

Contact the RCM School of Excellence

If you would like more information on how you can enroll in courses on digital advertising that will give you a strong foothold in the industry from which to climb, contact the RCM School of Excellence or visit our website today.

Digital Marketing: A Path to any Career

Digital marketing is a field that offers explosive opportunities for those with the energy and determination to break into the advertising world, and it offers a wide variety of avenues from SEO optimization and web development, right through to customer relations and sales. However, the skills awarded to diligent students of social media and web optimization courses have given individuals a set of tools that can be applied to just about any career choice.

You don’t believe me? Take a look at some of the ways that knowing your way around the digital marketing world can set you in good stead no matter what career path you have chosen.

The Entrepreneur

Starting up your own business requires you to have a hands-on approach to just about all of its functions, including marketing, market research, and sales. Being able to handle these critical areas of your business with confidence will enable you to run your own company with confidence; and these skills can be developed through a digital marketing course.

Web optimization and getting the best use out of your Google AdWords account to reach the widest audience will require the type of skills that only come through experience and training.

The Consultant

A course in digital marketing will put you into contact with many different people in the marketing industry, which definitely comes in handy for those looking to become consultants. Besides that, such courses give potential consultants a familiarity with the marketing industries expectations, terminology and procedures, which are all essential for advising clients correctly.

The Agency

Working for an agency is an excellent way to build experience on top of skills learned during digital marketing courses, and will also give you an opportunity to specialize in one of many exciting fields such as graphic, web and app design, search engine optimization or social-media campaign management.

This experience will ensure that you build a database of lucrative and satisfied customers with successful campaigns or could even put you on your way to starting your own agency someday.

The Blogger

Blogging is big business these days, whether being done professionally and for advertising purposes, or by amateur hobbyists. Being a successful blogger is about more than having an opinion and the words to put it together, a lot of it is about figuring out how to get people to see, read and follow your blog.

With a sound understanding of the principles of search engine optimization, getting your website or blog on the top of search page results can be done in your own way, at your own price, and in your own time.

Contact the RCM School of Excellence today

If you would like to find out more about how enrolling in a digital marketing and search engine optimization course that will pave the way for success no matter what career you choose, contact the RCM School of Excellence or visit our website for details, blogs and news, today.

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