Website Designer Career Path | RCM School Of Excellence Digital College


Google Ads Courses

Google Ads is an online advertising platform that was developed by Google. Digital marketers will use the platform to display their advertising material, service offerings, list their products, video content, and drive app installs within the Google Ads network, namely the Google Search Network and the Google Display network. Google offers advertising services using a pay-per-click pricing model as well as some other advanced pricing models. Google Ads was launched in the year 2000 which is twenty years ago already.

Why choose to market on Google?

When using the Google ads platform, you get access to a wide range of advertising products that will help you read your potential share of the market based on their interests and what they are searching for. Google’s advertising platform uses smart technology and as long as you keep up to date with what’s new and how to use the various tools, you will be better equipped to drive better results from your advertising initiatives.

Why Google ads you may ask? Here are some reasons that you should consider when conducting the online marketing strategy for your business:

  • Google Ads will assist you in driving sales: Google ads can assist you in growing your business online; this phenomenal online advertising platform can also assist you in growing your online presence through in-app marketing, driving traffic to your business etc and in-person.
  • Google Ads can generate leads for your business: Boost conversions by encouraging people to take action.
  • Increase website visits through Google advertising: You are able to target people who are looking for your product or service offering and therefore you can reach and target the right people and action them to visit your website.
  • Influence consideration: Through Google advertising, you can encourage people to explore your products and services.
  • Build awareness: Reach a broad audience and maximize exposure.
  • Promote your app: Increase installs and interactions with your app.


Grow your business with the Google Ads platform.

There are so many case studies available for you to read through about businesses who started off small and have grown in size and revenue just by advertising on Google. Whether you’re a small business owner or enterprise marketer, Google Ads makes it easy to connect with billions of people at the moment they’re looking for the products that you offer or the services that you provide. For every second that passes there is a user that is searching Google for information in order to get what they need to be done. Google ads will help you, as a digital marketer, to transform your potential target market invaluable customers to help you grow your business.

Relevance, control and results.

Google ads are built on three main principles, namely: relevance, control and results.

  • Relevance: With this advertising platform you are able to target the right people and the right time- when they are searching for the very thing that you offer. Your ads will appear on the Google networks or on Googles partnering websites, therefore your ads could appear on the Google Search network or even on YouTube. You can customize your keywords and location, for example, to ensure that your ad is being shown to the most relevant consumers.
  • Control: You have complete control over your budget; you can choose how to spend your money and where! You will choose the amount you spend per month, per day and per ad; giving you complete control over your finances. The Google ads platform using an ad auction to determine which ads get shown. You also have full control over your ad campaigns, at any time you can adjust your ad, make changes to your budget, pause campaigns and restart campaigns.
  • Results: The nice thing about Google and the pricing models that they use is that you only pay when you receive results, for example, you will only pay when someone clicks through to your website or when someone calls your business. Through the analytical tools that Google uses, you can easily see results like how your website, apps and ads are performing on the Google ads platform. Due to the fact that Google ads let you create, manage and optimize your ad campaigns, you can rest assured that you are getting the most out of your investment.

The various campaign types that are available on the Google ads platform.

There are a number of different campaign types available on the Google ads platform, which is good news for the advertiser because it helps us maximise on results, and gives us the opportunity to reach people on different places on the web.

The various campaign types are as follows:

  • Search- search ads are text ads and are found next to the Google search results, and can also be found on Google partner sites like YouTube. Search campaigns ensure that potential customers notice your brand, consider your products and take action.
  • Display- Google Display ads can appear across a network of more than two million sites and apps, reaching 90% of people on the internet. Your ads get matched to content related to your business or to your customers’ interests.

    Use a Display campaign to increase exposure and reach audiences with specific interests across the web.

  • Video- Video ads help you reach the right audience and capture their attention. Show your ads on their own or within other streaming video content on YouTube and across Google’s network of websites and apps. With video ads, you only pay when people choose to watch your ad.  Video campaign are engaging in different ways; for example, you can show your ads before favourite music videos or while the potential customer is researching an upcoming purchase.
  • Shopping- Shopping ads appear on Google Shopping next to search results. Shopping ads promote your products by giving consumers detailed information about what you’re selling before they even select your ad.


Use a Shopping campaign to advertise your online and local inventory, boost traffic to your website or local store, and find better-qualified leads.

  • Apps- App campaigns run ads across Google’s largest properties, including Search, Play, and YouTube, as well as thousands of mobile sites and apps. Your ads and bids are automatically adjusted to get the most downloads. All that app campaigns entail are a few lines of text, a bid, and some assets, and the rest is optimized to help customers find you.


With an App campaign, you can increase engagement, app installs, and even in-app actions, like signing up for a newsletter or ordering a product.


Why is having a Google Search Campaign important?

Stats show that around 3.5 million searches are made by using Google search every day! People are searching for information, shopping online, comparing product prices, getting directions, or just learning something new from all over the world in all walks of life. Why wouldn’t you take advantage of this opportunity?

Understanding the Google ads auction.

Google Ads uses an auction system to rank the ads that appear on the search engine results page, and to determine the cost for each ad click- remember that Google ads use a bidding model called pay-per-click which means that you only pay when someone clicks on your ad. The order in which ads appear on the page is based on a calculation we; digital marketers; call Ad Rank.

Google users want ads they see to be relevant to what they are searching for. Users don’t want to be bothered with ads that aren’t closely related to what they’re searching for, in this day and age people have become impatient and want things to happen in real-time.

Google wants to provide a good experience for users and value to advertisers so that they come back and use our services again in the future.

Google uses a special version of a second-price auction that takes into account more than just bids. In a standard second-price auction-based only on bids, the advertiser doesn’t have to pay their full bid. They only have to pay $0.01 more than the amount of the next highest bidder.

How Ad Rank determines your ad position

Bid: When you set your bid, you are setting the maximum amount you’re willing to pay for a click on your ad. You often actually end up paying less, and you can change your bid at any time.

Ad rank threshold: To help ensure high-quality ads, Google will set minimum quality thresholds that an ad must achieve to show in a particular ad position.

Context of query: With the ad auction, context matters. When calculating Ad Rank, Google looks at the search terms the person has entered, the person’s location at the time of the search, the type of device they’re using (e.g., mobile or desktop), the time of the search, the nature of the search terms, other ads and search results that show on the page, and other attributes.

Ad extensions impact: When you create your ad, you have the option to add extra information; these are known as ad extensions.

Auction-time ad quality: Google Ads also looks at how relevant and useful your ad and the website it links to are to the person who’ll see it. Quality Score is an estimate according to Google’s assessment of the quality of your ad.


The three main factors that determine the quality of an ad

Expected clickthrough rate: This is Google’s prediction of how often an ad will be clicked on when it’s shown. Google relies on user feedback to drive decision making, and user clickthrough rates (CTRs) tell us what users respond to.

Ad landing page experience: Users want ad landing pages that help them find what they’re looking for. A highly relevant landing page will ensure a higher quality score.

Ad relevance: Ad relevance is a measure of how well an ad matches what the user is searching for, and helps to make sure that only useful ads are shown. It also prevents businesses from simply paying their way onto a search that’s unrelated to their product or service.


The RCM School of Excellence.

The RCM School of Excellence is a digital college which focuses on digital skills primarily focused on digital marketing, web design, web development, animation and mobile application development. The digital college is fully accredited locally and internationally. The RCM School of Excellence offers

The full-time courses that are offered by this digital college are recognized locally by the MICT Seta and the ICITP as a diploma qualification. The full-time courses are inclusive of a fully trained facilitator with a wealth of knowledge who presents the study material, moderation fees, assessment fees, accreditation fees, textbooks, full access to a computer that has the software that you will need to complete the course, registration fees, examination fees, and full access to a student advisor for on-going assistance. The facilitators are skilled in the field of digital and have completed ‘train-the-trainer’ courses which help them identify the needs of the individual learner. Their lesson plans are designed to cater to every students’ needs and of course their preferred style of learning. Full-time courses also offer a very unique practical component whereby the students are encouraged to work on client campaigns that are fed from the digital agency, Right Click Media, this unique practical component better prepares the student for the working environment.

Are you keen to learn the skills that are required to become a Google Ads professional? Contact the RCM School of Excellence.

Check out our awesome website for all you need to know: Give us a call on 011 867 6380 or send us an email and a student advisor will be happy to assist.

Why Study A Course In SEO?

The RCM School of Excellence offers courses in search engine optimization and various other digital marketing courses. This article will explore SEO and why it is an important aspect of digital marketing.

What is SEO?

SEO stands for search engine optimization. Search engine optimization is used to increase the number of visits to a company’s website by obtaining a high ranking on the search engine results page (Google, Bing, Yahoo).

Search engines include Yahoo, Bing and Google. Search engine optimisation is important because it helps search robots and users to understand what the website is all about. Keywords and phrases make it possible for people to find the websites that they are looking for when they search for them on search engines through search engine optimisation.

Keywords and phrases link to the products and services that are sold on the website, which make searches more targeted. SEO helps link the correct potential customer to businesses that can provide what they are searching for. SEO helps to market websites, without it, websites would just be lost and not easily found when searched for.

Search engines need to assist users to help them find what they are looking for, which means that they need to show the most relevant results first.




Search Results.

When you are searching the web you will stumble across two types of search results, namely: organic searches and paid searches.

Organic or natural searches are results that occur due to the relevance of the search query.

Paid searches are results that appear according to the amount of money that is spent; paid results include pay-per-click (PPC). A marketer will pay a search engine to showcase their website when certain keywords or key phrases are searched.

SEO Strategies.

The two types of strategies that you should consider when putting an SEO campaign together is on-page optimisation and off-page optimisation. On-page optimisation is done by making changes to the HTML code, content and structure of the website. Changes are made for the purpose of making the website easier for users to find and use, and easier for search engines to access the website. Off-Page Optimisation refers to building links for the website.

Why is SEO important?

SEO can be used as a guideline to building a better website, through search engine optimisation tactics your site will become more search engine friendly and will, as a result, be more attractive to users who are visiting your website. There is no point in having a website if nobody can find it!

SEO is designed to get websites ranking in search engines for keywords that are relevant to the product or service that they sell. Without SEO how would we know which keywords are being searched and which keywords we want to rank for?

SEO pushes for optimization of both long and short-tail keywords in order to extend to different corners of the market. As SEO continues to optimize websites for more keywords; the more targeted traffic it will bring to websites.

Search Engine optimisation can help to improve your company’s brand recognition. Every time a website is ranked in a search, it serves as a branding opportunity. The branding effect is increased with dual exposure of both SEO and pay-per-click. The more a website is found in search results, the greater the opportunity is for the website to be branded. Every time a website has branded the opportunity for driving traffic to the website is increased.

What makes the searcher click on a specific site? It’s the feeling that one site is more targeted to what the searcher wants -this is SEO in action! It’s not just about editing tags to get rankings; it’s about editing tags to make them as compelling as possible to get the searcher to choose a specific site rather than the ten other websites that come up in the search.

Targeted traffic is produced through SEO practices. SEO helps you to reduce untargeted traffic while increasing targeted traffic. Eliminating traffic that you can’t help gives you more time to assist the traffic that you can help. How? Carefully crafted ‘meta title tags’ & ‘meta description tags’.

It is SEO’s job to speak to the searcher’s intent by optimizing the content of the pages. If you speak the searcher’s language you are more likely to build trust and get a sale.

By optimizing a site, SEO helps the visitor move from search to the site, then answers, to conversions. This is done through a number of on-page optimization strategies, including the use of solid architecture and implementing ‘calls to action’.

If SEO can give you a profitable return of +10%, it doesn’t matter if it costs R10, 000 or R100, 000. The only loss is when you cut your SEO investment. Of course, not all SEO is equally profitable and smaller SEO campaigns will generally take a longer time to generate a positive ROI (return on investment).


What are the benefits of Search Engine Optimisation for companies?


  • The results are low cost- Providing you understand the complexities of SEO and have the time and resources to publish and promote valuable content, then the prime listings are within reach. Most of the prime listings or keywords, that have commercial importance, have already been taken by organisations and they protect their property by dedicating resource and employing SEO companies to make sure they remain there.
  • Increase in traffic- Being higher up on the search listings will naturally result in more traffic for the website. The simple fact is that as humans we are naturally lazy which means that we click on the results that are presented to us rather than scrolling through page after page looking for something more relevant.
  • Improve brand creditability- Psychologically, the higher up the search engines your business is listed the better it looks for your brand or image. The reason being is that everyone knows and trusts Google to provide them with relevant and respectable results. Therefore, by simply occupying results on the first page you are gaining respect in the eyes of your customers.
  • Demand-driven- If your web presence follows correct SEO practices, then when a user lands on your website what they will find will be exactly what they are looking for and this can result in leads, sales and increased profitability for your business.
  • Focusing on SEO for Business means practising better web development- Focusing on SEO results in a naturally better, more accessible website. This is due to the fact that to reach the dizzy heights of Google’s standards, your website has to be structured in a way that the search spider can crawl effectively, meaning your site cannot have poor navigation, broken links or low-quality content.
  • The promotion that does not rest- Having a well-optimised web presence means that regardless of your office being open for business or, whether or not you still have a willing and able “salesperson” available to answer questions, direct queries can still win new business.
  • Forces your business to produce content- When you enter into an SEO campaign one of the things that you need to do is constantly provide the search engine with fresh, relevant and quality content. This means that you can leverage the knowledge that your business has and publish it for all to see. The more people who can see what you do and how you can help them, the greater the chance of them choosing you when they are in need of your services.
  • SEO can help businesses achieve their goals- If you want more customers, more leads and more sales then the internet is a huge marketplace where customers are becoming less and less cautious when it comes to purchasing items. Therefore, if your business goals are to raise sales and increase profits, the internet is a fantastic platform from which to reach a greater audience and help you achieve those goals.
  • You can expand on existing business- If your business is predominantly online then adopting a professional SEO service can allow you to tap into a different market or engage with your existing marketplace. The population of the internet is about 2.1bn and growing rapidly. By harnessing effective SEO strategies you can target a niche marketplace on the other side of the world, or strengthen your position against a bigger competitor on a local level.
  • You can reach people locally- Reaching consumers based on their proximity to your business and their need for your experience is a present reality, and many marketers are already reaping great benefits. For business owners, SEO has levelled the playing field when it comes to raising awareness and attracting and retaining customers as well as rewarding them for their loyalty. Just because your town only has 40,000 people it does not mean there is not a demand for your product or service.



  • Competitors are doing it- The internet is an important aspect to consider when doing business and if you want to be on the internet and you want to have an opportunity of connecting with people when they need your service, you will need to think about search engine optimisation.
  • You don’t have to be a top dog- Google has made changes to their algorithms to allow each and every business to compete on the same level, whether you are a small or large entity. Therefore, if you can produce the most relevant content that people engage with, then you could find yourself benefiting from the top search spots on the search engine results page.
  • You can create networking relationships- Social media is an important factor when it comes to SEO. The more places that your pages are indexed online, the higher the chance you have of connecting with other people that in turn could result in joint ventures, business partnerships and, of course, increased profits.
  • Better return on investment (ROI)- Due to the high rate of keyword inflation, paid search in terms of pay per click, can be costly for many small businesses and therefore an ongoing SEO campaign returns a better return on investment over the long term. Search engine optimisation is not something that can simply be ignored, the results are undeniable and a must for your marketing strategy. If you are in business then your goal is to make a profit, to make a profit you need sales, to make sales you need leads, to get leads you need to prospect and advertise. SEO for business is part of the online package you need to consider. When SEO is used correctly and creatively it can become one of the most beneficial tools in your online marketing strategy.

Are you looking for digital marketing courses that will assist you in learning about SEO? Contact the RCM School of Excellence to start your course today!

The RCM School of Excellence is an accredited digital college that teaches you everything you need to know about the digital world.  The RCM School of Excellence was established due to a worldwide need for skilled employees in the digital field. We recognize digital technology and its advancements in our society and therefore we have recognized the importance of cultivating the skills needed within the digital field to ensure that we make the most of it. The facilitators who teach at the digital college are all experts in their field and have a wealth of knowledge to impart onto those who are eager to learn. To join the ever-changing, volatile world of digital, contact the RCM School of Excellence to start your course in digital skills today. For more information visit their website to browse the courses that are on offer

Preparing For An Interview

When it comes to preparing for your future, one can never be too prepared. It helps to do your homework and to make sure that you are confident when you walk into a company asking for an employment opportunity.

This article will assist you in preparing for your job interview. Attending a job interview and conducting yourself in an appropriate manner may same like an easy task or one that should form part of common sense but the truth is there are a lot of people who buckle on the day of the interview and is thus of utmost importance to prepare yourself mentally and physically.

1.      How to prepare for an interview- Carefully examine the job description.

While you are preparing for the job interview it is important to use the employer’s job description as a guideline. You may be confused as to what a job description is, here is an explanation: a job description is a written paragraph which will describe the qualifications, tasks that need to be done by the employee, responsibilities of the employee to the specified job position, skills needed, background of the company and further details about the job position. The job description basically outlines what the company is looking for and the perfect candidate for the position. The job description can also give you a slight indication of what the employer may ask you during your interview.

2.      How to prepare for an interview- Consider why you are attending the interview and what your qualifications are.

It is important to remember that interviews are not one-sided. You are also interviewing the company to determine if the company is offering you a job that you would be interested in at the right salary based on your qualifications, skills and experience. You are being interviewed by the employer or a representative thereof and you are interviewing the company to make sure that it is an environment that you will be happy in.  You should prepare what you will say when asked why you are interested in the job opportunity and why you are the best person to fulfil the job role.

3.      How to prepare for an interview- Conduct research on the company and the job position/job role.

Research the company before going for the interview because the interviewer will expect you to know about the company that will potentially hire you. Knowing about the company and the products or services that they offer is important because it provides context for the conversations and questions that you will have during the interview process, it will also help you come up with well thought out questions that you will ask the interviewer.

-Research the product/service that the company offers: there are some job functions whereby the employee will not need a vast amount of product knowledge, however, the employee should still be a good team member and have a good understanding of the product/service. If it is at all possible to ask for a sample of the product during the interview process so that you can familiarize yourself with a customer perspective of what it is that your company offers. The more knowledge you have about the product/service and if you can offer a customer perspective you will be better prepared for the interview and any questions that may arise pertaining to the company offerings.

-Research the job role: read the job description carefully and make sure that you understand what the employer wants and that you understand what is expected of you should your interview be successful. If you get the job, try and find reviews of employees who occupy the same job role, it will help you get a clear understanding of what the daily responsibilities are. Whilst the interview is conducted be sure to ask any questions about the job role that you may need clarity on, it is important that you understand all of the requirements so that you are not doomed for failure should you be successful. The research will also assist you in determining whether the specified job role is actually something that you can and want to do.

-Research the company culture: There are many companies out there that use social media platforms to display their company culture, have a look at their social to get a feel of the company culture that is present at your potential workplace. You want to look for a company that suits your personality as is aligned with your values, mission and vision. Keep in mind that you will be spending a lot of your daily work and surrounded by your colleagues, make sure that the workplace is actually somewhere you want to be. Any questions that may not have been answered after the ‘social listening’ exercise, can be answered by the interviewer during the interview.


4.      Make a list of common interview questions and consider how you will answer these questions when asked by the interviewer.

Unfortunately, you will not be able to predict every question that is thrown at you during the interview process, but being well prepared for those generic questions may assist you in gaining a competitive advantage against any other interviewing candidates. It is advisable for you to put a brief sales pitch together. What will you be selling? You will be selling yourself! Write down a quirky pitch that describes who you are, what you do and what you want; because “tell me about yourself” is probably the most common interview questions. Always remember “people buy people”.

There are times where the company may instruct you to do a test or evaluation during the interview process. For example, the company may ask you to do a psychometric test, a test of your knowledge, sometimes when you are being interviewed for a sales position they may ask you to sell something or perhaps you may be asked to complete a practical examination- these test are designed to evaluate your level of skill and understanding; it is important to make sure that you are fully prepared if the company does expect you to complete a test.


Below are a few common interview questions:

  • Why would you like to work at our company?

When you research the company and its history, vision, mission, company culture, service/product offering and more, you will get an idea of what it is that you like about the company- use what you have learnt about the company to answer the question. For example, Ï would love to work for a company that is environmentally cautious and is making a positive impact on our environment”.

  • What interests you about this role?

The interviewer will ask you this question to make sure that you understand the job role that you are applying for and to give you the opportunity to motivate relevant skills that you may have. Some advice would be to draw up a comparison between the job role and your personal skills and experience and how they are linked. For example: “I have been passionate about the industry for most of my professional career”.

  • What are your strengths?

When the interviewer asks you this question, it is a window to talk about both your technical and soft skills. Answer the question by naming your strengths, qualities and personal attributes and relate them back to the job role that you are applying for. For example: “I am a natural problem solver”.


5.      How to prepare for an interview- Practise your speaking voice and your body language.

You want to focus on making a positive and lasting impression during the interview process. As they say, practice makes perfect; with this in mind, you can practise confidence and speak. You want to ensure that you speak loudly enough for the interviewer but not so loud that you seem rude. Please make sure that you are not chewing gum during the interview process. Pay attention to your smile, handshake and stride.


6.      How to prepare for an interview- Prepare thoughtful questions for the interviewer.

Your aim is to impress that interviewer and to leave with a lasting impression. As the saying goes “first impressions count”. The interviewer will be impressed with well thought out questions. The questions asked should be based on research that you have done about the company and job role.

Some examples of questions that you can ask are:

  • Describe the typical day of a person who shares this job role.
  • Why do you enjoy working here?
  • What qualities do your most successful employees have?
  • Thank you for allowing me the opportunity of an interview. If I may ask, what are the next steps in the hiring process?

7.      How to prepare for an interview- Conduct mock interviews.

Just as you used to practise your speech in front of a mirror before presenting it to the class during your English lesson, the same principle should be practised before your interview to minimise nerves on the day and build your confidence. You may feel that practising becomes repetitive but it will make you feel more comfortable on the day and help you leave a good impression. Ask your friends and family to assist you with mock interviews. While you practise to answer the questions, pay attention to what you are saying and rectify anything that makes sound awkward or wrong.

8.      How to prepare for an interview- It is very important to remember to print out hard copies of your CV.

You may have already sent the company a digital copy of your curriculum vitae, but it is more convenient for the interviewer to view your CV while you are face-to-face in the interview. Having hard copies for anyone present in the interview will give the impression that you are organized and have prepared for the interview. Some candidates forget to keep a hard copy for themselves so that they can follow along with the interviewer. If there are any gaps in your CV where you were not working, the interviewer will ask you about that, ensure that you have your answers ready. When you explain to the interviewer why there are gaps in your employment, your answer needs to be structured in a way that the interviewer does not think of you as a risk.

9.      How to prepare for an interview- Plan your travel arrangements for the day of the interview.

Your interview may be at a venue or area that you are not familiar with, and it is, therefore, important to find out exactly where the interview will be held and how long it will take you to get there; there is nothing more unprofessional than arriving at the interview late.

To ensure that everything goes something and you get to the interview on time, follow these tips:

  • Leave your place of residence early to ensure that you will get there on time. There are often unforeseen events that will occur at the worst of times so rather be prepared and early.
  • Save the number of the interviewer so that you can contact them if anything goes wrong and also to have it at a later stage to check the outcome of the interview if you haven’t had any feedback.
  • Search for the location of the interview in advance.

10.  How to prepare for an interview- Sell yourself.

As mentioned previously, people buy people. You will need to sell yourself in the interview and be convincing about it.






Are you looking for a college that will equip you with the skills that you need to thrive in the digital industry? Contact the RCM School of Excellence today to register for a course!

Contact the RCM School of Excellence today to book a site visit to meet the facilitators and take a tour of the college. For more information visit their website to see which courses they offer

Why Should I Study Digital Marketing?

The Benefits Of Taking A Digital Marketing Course

The fear for both parents and students alike is that you, or your child, will not be accepted into a course of study.

You might have worked your way through high school but maybe you believe that your marks won’t be good enough to apply for university.

The stress is that you are going to sit for an entire year not knowing what to do, at the same time doing nothing.

Instead of wasting a year, taking a look at digital marketing courses provided to you by RCM School Of Excellence Digital College could change your perspective and your future.

The question may be why should I study digital marketing?

Or, how can I benefit from it?

In fact, there are seven benefits in terms of studying a digital marketing course.

These are, becoming more of a professional, career options, improved salary, independence, flexibility, external use of skills and finally, reaching your creative potential.

Becoming More Of A Professional

Digital marketing is not only a popular study and career choice, but it is gaining even more popularity as the years go by.

Taking your life in your own hands and studying digital marketing courses will position you for a job in a world where this industry is booming.

RCM School Of Excellence Digital College has been able to start many people’s careers by simply giving them the tools and skills in order to function in the digital world.

Taking digital marketing courses at the college will improve the way you think about business, how you conduct yourself, as well as how you will carry yourself into the job market.

Of course, if you want it bad enough you will fight for it. These digital marketing courses will test your work ethic and if you don’t put in the work, then work won’t come looking for you.

Being diligent and efficient are skill sets which you will learn when you come to RCM School Of Excellence Digital College.

Career Options

The benefit of choosing to study a digital marketing course is that your career path is not set in stone.

What this means is that you will have a variety of options to choose from in terms of job opportunities.

When applying for jobs you will have the necessary skills to be able to adequately accomplish a handful of duties and tasks.

RCM School Of Excellence Digital College understands that pigeonholing a person is an old mindset, where today, you can be almost anything you want to be.

Setting yourself up for the future, with a qualification in digital marketing, will allow you to seek a multitude of different career opportunities.

Improved Salary

As mentioned above, digital marketing is a fast-growing and much-needed service for all industries.

Therefore the demand for someone who has a digital marketing qualification is higher than it ever has been.

If your child isn’t sure what they want out of life, one of the best choices they could make is to study digital marketing courses.

Not only is the career opportunities in demand and in variety, but the salaries that they can earn is far higher due to the demand of digital marketers.

RCM School Of Excellence Digital College can get your life on its way as they understand that time is money, and digital marketing will get you that money.


A big plus for studying digital marketing courses is that it will give you a choice.

The choice is one of the biggest things about life and being able to choose where you want to work, as well as what courses you feel most attracted to, will put you in a much more comfortable place.

Independence also comes from the fact that if you decide that you no longer want to work in a specific job in digital marketing, your qualification will allow you to move on to something else.

Your life is in your hands if you decide to study at RCM School Of Excellence Digital College.


If the above mentioned has still not caught your eye then being able to have flexibility in terms of how you study, as well as how you work, should.

Imagine this, you wake up, get ready for the day, sit down and open your laptop. You are at home and you are working.

This is not just a fantasy, but an actual reality for a lot of people working in digital marketing.

Digital marketing courses allow for this kind of flexibility, with online courses available so that even if you are working at present, you are studying to get your dream job.

The internet is an ongoing space and what this means for you is that you could be at home working at night, for businesses or people living in America.

Your job does not really require you to have to work a typical nine to five job, however, if that is more your style, RCM School Of Excellence Digital College gives you the requirements for it.

Skills Used For A Variety Of Businesses

A benefit of working in the digital marketing field is that your job is to make sure that pretty much every other industry, is being marketed and advertised correctly.

This can go all the way from a sports broadcasting company to a heavy machinery supplier.

Each and every day your clients could be different and you could be working in a different industry.

Choosing to study digital marketing courses will allow you to use your skills for different businesses all in different industries.

Always overcoming tests and required to improve your skills is something which RCM School Of Excellence Digital College wants you to ingrain inside of you.

Reaching Your Creative Potential

Studying digital marketing courses will allow you to spread your creative wings and really hone skills which you may have never thought you had.

With animation, as well as a mobile app and game development courses available, your creativity is not limited to anything too specific.

RCM School Of Excellence Digital College has designed its courses in such a way where you are able to unlock your potential and do so with expression and imagination.

Have no fear as there is no judgment in being innovative and trying to do things in a more expressive way.

Digital marketing is made for those individuals who want to push the boundaries and want to change things up.

As mentioned above, studying these digital marketing courses allows you to be able to work for yourself as well as find a job much more effectively.



Digital Marketing For Entrepreneurs In South Africa

Aspiring and current entrepreneurs in South Africa all have the same goal in mind, to work for themselves while being able to adequately support their lifestyle effectively.

Both sets of entrepreneurs can benefit greatly when deciding to study digital marketing courses, as they will be able to navigate and market their business and products efficiently.

Entrepreneurs who want their brand to be their image can also improve on their skills and approach.

By taking such courses, RCM School Of Excellence Digital College provides these capabilities.

Studying digital marketing courses is not only a benefit in getting you to a point where you can get a job, but it is also advantageous if you are looking to start your own business.

Social engagement is becoming more and more important and the best thing to do is to take a chance and jump aboard.

Understanding it and executing this will improve your business development and reach.

On the flip side, if you are an entrepreneur who is interested in using digital marketing for your business, you will gain a lot of exposure than you ever thought possible.

Doing your due diligence and studying digital marketing courses will provide you with a lot of social media and search engine knowledge which helps you to navigate these spaces better.

Search Engine Optimisation (SEO) is one of the key features of being able to effectively market your business to the masses.

SEO is a technique which uses industry-specific keywords, in order to develop the material, to get your business website ranking higher in the top results on search engines such as Google or Yahoo.

RCM School Of Excellence Digital College provides a comprehensive understanding of SEO as well as being able to understand the analytics of your reach which helps track your success.

Another benefit which digital marketing courses provide is the fact that you will be able to compete with businesses in the same industry as you.

Regardless of your brand and industry, being competitive online opens your business to many more potential clients and consumers.

Being able to grow and develop your business should be done in both the physical and in the electronic spheres.

Whether you are coming out of high school or are a business owner, being able to understand the social media networking system will make it far easier for you to reach your potential.

Networking in itself is far easier as you will be meeting up with people who are experienced in the field, who can help you reach your goals.

RCM School Of Excellence Digital College is able to ensure that when you receive your qualifications, you are able to boost the success of any business, including your own.

RCM School Of Excellence Digital College is also adept in providing you with the skills to develop your own website, as well as websites for others.

This allows you to fully optimise websites which will be tailor-made specifically to the business.

This optimisation is crucial when trying to develop a site that is user-friendly. The more streamlined a site is, the better it is for your users.

This also helps in bringing more eyes to your site, increasing the potential of bringing in more consumers.

Taking digital marketing courses is a sure way to put yourself in a position where you are not only competent in the ways of the digital marketing world, but you have the power to use such skills.

If you are an aspiring or current entrepreneur, the use of digital marketing is also way more beneficial in terms of the costs.

Digital marketing is way more affordable in getting your brand and business out to the public, as it is being designed for social media sites and search engines which are used 24/7.

RCM School Of Excellence Digital College

RCM School Of Excellence Digital College is not just a college which will simply get you a qualification, the focus is making sure that you are able to do your job better than the rest.

If you are looking to learn a multitude of skills which will develop you, not only as a digital marketer but also as an individual, then these digital marketing courses are for you.

Whether you are fresh out of school or working currently, putting yourself in a position where you are able to work in the digital marketing field is one of the best choices you can make.

With short, full-time and online, you are able to study digital marketing courses all in your own time and all in your ability.

Take a step forward in your life and give yourself a chance to develop skills which are highly praised and sought after in today’s business world.

Contact RCM School Of Excellence For More Information

RCM School Of Excellence Digital College provides top quality courses which will maximise your potential and get you to the heights of the digital marketing world. Contact RCM School Of Excellence for more information.


Top Careers for 2020 & the Digital Skills that Make them Work

Whether you are a school leaver or are looking for a career change, it helps to know that your options are growing by the day.

As our world changes, each year brings with it a collection of new career paths to follow, all of which fulfil a specific need.

The working climate is changing all the time.

There are job titles on the market today that meant nothing last year; similarly, there are new professions on the horizon that will serve purposes we aren’t even aware of yet.

This can be daunting, but it can also be exciting; especially for those with the foresight to prepare for these developing professions; most of which require some understanding of digital skills to be able to do.

So, to help you make the leap towards your next big adventure, let’s discuss a few of the most in-demand professions for 2020.

Before we do, however, let’s take a moment to speak about the roles that digital skills will play in these specialised roles.

Digital Skills in a Changing World

The professional world is getting more and more digital-centric by the day, and there can be no doubt as to the importance that digital prowess plays to a number of existing professions.

But as our world gets more specialised, these skills need to be refined.

Fields like big-data, research into artificial intelligence, marketing, privacy and even law are already dependant on a sound understanding of how the various fields of digital work; making their related skills essential for anyone looking to build a future for themselves in our information-rich age.

Of course, the term ‘digital skills’ is a fairly loose one that describes a lot of different practices, some of which are highly specialised and unrelated.

Digital skills could simply describe:

  • an aptitude for information technology management
  • graphic design
  • software and mobile application development
  • web design
  • data-capturing
  • managing security and privacy
  • working with digital law
  • social media marketing
  • search engine optimisation
  • virtual and augmented reality development
  • artificial intelligence development and research

These skills represent just the tip of the iceberg for the modern job market, and they are being expanded on all the time.

With this in mind, it is easy to see that almost all areas of business require some understanding of the digital world.

The professions that we will discuss next, those that will be most popular moving forward from 2020, are no different:

Application & Software Developers

There is a constant growth in the need for software and application developers, particularly in South Africa. This has become all the more prevalent thanks to a lack of skills in our local market.

The thing that keeps the market open for developers is that these skills are highly specialised, with different developers understanding different approaches and coding languages; some of which are more sought after than others.

At its core, this profession is an essential component of the modern working world, with apps and software moving away from the realm of usefulness, into that of being essential.

Businesses that use software to properly manage their processes need custom software to do this; those looking to get better interaction from their prospective clients, or to add more value to their services, often do this through a mobile application developed specifically for these needs.

In 2020, the field of application and software development is expected to grow at a rate of about 31%, which means that developers are about to become in high demand.

Building these skills is important for anyone engaging in these industries, even if they are not developing themselves, but are rather managing the teams that are doing it.

Database Architects & Data Analysists

Database architecture and analysis is not the most glamorous of tasks, but they are utterly essential for corporate success in the modern world.

This is also somewhat of an umbrella term that describes the handling and translation of raw data into usable information, for a range of needs.

Databases need to be built:

  • to make the software work properly
  • to understand the behaviour of consumers
  • to predict and control traffic
  • to start new businesses
  • to refine marketing approaches
  • for a range of engineering tasks

These are just a few of the essential tasks handled by those who specialise in database architecture.

Because of the growing importance placed on these professions, as well as a severe shortage in skilled personnel, interest in these industries can be expected to grow by about 34% in the coming year.

Information Security Analysts

Information security is becoming ever more important in the modern age. The online world is filled with opportunities for people to steal data, personal information and content. When a successful heist occurs, the losses can be in excess of millions of dollars.

Then there are also the implications of compromised data. Newsfeeds over the past few years have proven this time and time again.

Think about the Ashley Madison leak in July 2015 that exposed the extramarital affairs of some 30 million people all over the world; many of which were notable politicians and CEOs of massive corporations.

The implications of these leaks were substantial, with many of Ashley Madison’s users having their personal lives ruined. This cost Ashley Madison a total of $576 million in class-action lawsuits.

This is just one example out of hundreds that prove the importance of information security as a specialised profession.

It is also one that requires a keen understanding of digital processes to improve online security, to protect both users and companies from outside attacks.

Sales & Marketing

Sales and marketing are both age-old professions that have both adapted beautifully with the times.

Having said that, they both fit squarely into the realm of digital in the modern age. Every time you read an online article like this one, visit a website, click an ad on Facebook, skip those ads on YouTube or Google the location of a nearby restaurant; someone’s efforts in digital marketing are paying off.

By 2020 there will be an estimated 2 billion internet users worldwide who are giving more of their attention to online content than they are to billboards, TV ads or radio ads; which speaks for itself in terms of the demand for skilled digital marketers.

Being a digital marketer means specialising in one or a few of the following fields:

  • Website and mobile app development
  • Graphic design
  • Online content creation
  • Search Engine Optimisation (SEO)
  • Email marketing
  • YouTube Video Production
  • Social Media Marketing

Market Research Analysts

The abovementioned digital marketing skills work best when marketers have informative insights into the people, they are marketing for.

Understanding consumer behaviour, how they react to advertising, what their desires, interests and pain-points are, are all essential parts of planning a marketing campaign of any type.

Because of this, marketing analysists will hold some of the most valued skills in 2020 as we see an increase in demand for these professionals by about 41%.

Market research analysists don’t simply look at who they are marketing to, however. They also assist businesses with developing products that genuinely meet the needs of consumers.

Besides an understanding of consumer psychology, these professionals need to be able to listen to what consumers are saying, understand what they are feeling, know what type of content they are engaging with, and how their needs can be met effectively.

This requires them to have solid social listening and market research skills, both of which are reliant on a solid base of digital skills.

Digital Law Attorneys

Technology, for the most part, is developing more quickly than society can keep up with it.

This presents a bit of a challenge for the legal side of digital.

How does copyright infringement work, especially in the case of memes?

What constitutes as an invasion or breach of privacy?

What kind of online content is considered unlawful, misleading or dangerous?

These are but a few of the key concerns that need to be looked at by those who specialise in digital law.

This, of course, requires a legal background that can only be obtained from law school; but it also requires a keen understanding of the processes, ethics and skills that make up a variety of digital industries.

It is also important to remember that policies and laws change from country to country and state to state, which makes the profession all the more complex.

Because of this, and the importance of the role played by legal practitioners who specialise in digital cannot be understated, forcing an increase in demand for these skills.

Artificial Intelligence Researcher

Artificial intelligence makes incredible strides in its development each year, and it still has a long way to go.

There is an incredible shortage of artificial intelligence experts all over the world which poses a problem for us in two ways.

Firstly, the road to a general-purpose AI is a long and difficult one with many hurdles and breakthroughs that can only be successfully accomplished with the right people behind the research and development processes.

While strides are being made all the time, they can only be done through a sound understanding of the digital world, our place in it, and how AI can help us improve things.

The second concern for AI development is based on ethics and best practices. It is widely acknowledged that AI could pose the single most devastating threat to humanity as we know it, which means that the road forward must be navigated with exceptional care and foresight since mistakes could be devastating to the human race as a whole.

This means that we need experts with a sound understanding of the implications of each development in AI technology and how to avoid the pitfalls of creating an intelligence that outstrips the capabilities of even the smartest humans.

We are, admittedly, a long way off from becoming batteries for a race of robot overlords; but it is never too early to start trying to avoid it.

A Few Honorary Mentions

Not all of us are cut out, or even interested in becoming world-leading AI experts, practitioners of digital law or big-data gurus.

Still, the digital realm has birthed a number of ways to help people find alternative ways of making a living, or better yet, building a successful career.

The Digital Nomad

Digital nomads are those freelancers who make the most out of the power of the digital industry. There is no one skill that is attributed to this profession, but rather a way of working.

Digital Nomads often work with digital materials, across digital media, to be able to get more flexibility in their lives.

This includes being able to work remotely over online freelancing platforms and mail while travelling, taking advantage of flexible working hours, or even making a secondary income by working online.

Digital nomads are most commonly associated with the digital marketing industry and so generally hold the skills described above.

Monetised Streaming

Whether streaming video gameplay on platforms like Twitch or making niche YouTube videos, people from all over the world are finding fun ways to monetise their interests.

We are living in the age of the streamer, where amateur content creators are making a killing doing what they love.

What is it that sets the successful streamers apart from the others? Apart from sheer dedication, their understanding of how to leverage these media through carefully honed digital skills is what makes the difference.

Contact the RCM School of Excellence Digital College to Grow your Skills

Engaging with the opportunities offered by the digital world is an excellent way to build a future for yourself in an ever-changing professional world. Of course, to make the most of these opportunities, you will need a carefully crafted set of digital skills.

If you would like to know more about how we here at the RCM School of Excellence Digital College can build these skills with you, speak to us about our range of online, part-time and full-time digital marketing courses, or visit our website today for details.



Understanding the various learning styles of a student

It is extremely important for a facilitator and/or educational institution to understand and educate themselves about the various learning styles of their students to ensure that they have learning material that supports every individual’s needs. Every student is unique in their learning style and understanding this concept will help the student understand the learning material.

The different types of learning styles.

There are different learning styles, namely: visual learners, auditory learners and kinesthetic learners. Understanding these learning styles will help you as a student better understand your needs and it will help facilitators and educational institutions better understand how to adapt their material to improve on their facilitation skills.

VAK learning styles.

VAK stands for the three types of learning styles: visual, auditory and kinesthetic. The VAK concept was developed in the early 1900s, to be precise it was developed in 1920. This concept was developed to learn more about the most common learning styles, they identified the VAK concept as the three most common learning styles.

Visual learners.

A learner who has adopted the visual style of learning relies heavily on visual material, this can be in the form of infographics, slide shows, video content, charts, diagrams, graphs and pictures. The visual learner will absorb and retain information easier if the material is presented to them.

Auditory learners.

A learner who has adopted the auditory style of learning relies heavily on audio content, this can be in the form of group discussions, facilitators who explain the material, debates or in the form of tutoring. They will absorb and retain information easier by listening to what is being presented. When they hear their own voice repeating what is being taught it assists them in the learning process i.e. verbally repeating what has been taught. A facilitator who constantly asks questions for this type of learner to answer is a great method of learning.

Kinesthetic learners.

A learner who has adapted the kinesthetic learning style relies on physical experiences, this can be in the form of using a prop to understand, validation through touch or a pat on the back, practical/” hands-on” activities, and feeling or dissecting an object or conducting an experiment.

An adaption of the VAK concept.

A variation of the concept was developed in New Zealand by a teacher by the name of Neil D Fleming. He added an additional learning style known as the reading/writing style of learning.

Reading/writing learning style.

A learner who has adapted the reading/writing learning style relies on the repetition of words and writing. This type of learner has developed a combination of two of the most common learning styles: visual and auditory. They are defined as individuals who remember or organize things better in their minds when they are taking notes.

How to better understand the various learning styles.

Asa learner you should already have a pretty good understanding of what your preferred learning style is.

Think about this- when a problem presents itself do you sketch something on a piece of paper? Do you talk about it? Or do you build a model or a tangible presentation of the product? If you are someone who sketches the problem then you are a visual learner, if you are someone who talks about the problem then you are an auditory learner and if you are a learner who creates a prototype of the problem then you are a kinesthetic learner.

If you are still unsure of the learning style that you have adapted, think about these scenarios:

Scenario 1: Think about how you complain. Usually when you have something to complain about your emotions are usually heightened. You will complain about using the learning style that you as an individual have adapted. Whilst you are complaining do you focus on the whites of the eyes who is receiving the complaint (visual), do you use your phone to call up a friend to complain (auditory), do you physically deal with your frustrations by screaming into a pillow or hammering your fists into something (kinesthetic), or do you write an angry text or email (reading/writing)?

Scenario 2: Think about a situation where you have ever felt uncomfortable. If, for example, you were lost in a foreign country or street, how would you find your way? Would you use a map (visual), would you ask a stranger for directions (auditory), or would you keep walking until you find your way (kinesthetic)?

Scenario 3: When learning material is presented to you which format do you prefer? Was it charts and visual aids (visual), the words that were spoken by the facilitator (auditory), or the participation by the audience that was facilitated by the presenter (kinesthetic)?

Write down the answers to these questions, the learning style that has surfaced the most is your preferred style of learning, be aware of what you prefer and ensure that you have this material available to you to ensure that your needs as a student are being met.


How to improve your skills as an educator/facilitator.

As an educator, it is important to educate yourself about the various learning styles and needs for your students to ensure that you are giving them the full benefit of an education. Understanding the VAK concept is simple and easy to implement within your training environment. It is important to note that when you are conducting your training sessions, that you have a variety of learning aids to ensure that you are catering to every learning style as explained in the VAK concept, make an effort to engage your learners and keep them interested in the learning material that you are presenting.

The VAK concept, although helpful, also has its downfalls. We all understand that we are different in many ways and therefore the best way to teach is to tailor-make your courses to the individual needs of your students. There are other variables that also play a part in the learning ability of the student; variables such as learning disabilities, or other disabilities that the student may not be aware of such as bad eyesight or poor hearing, the student may also find it difficult to concentrate because perhaps they are ADD or ADHD- these are all reasons as to why it is important to know and understand your audience.

How to implement the VAK concept.

Auditory learners- you often find these students talking to themselves because they absorb information better by hearing the sound of their own voice, they also mime words or read out loud.

How to accommodate the auditory learner.

  • Start new modules or material by giving a brief explanation or overview of what you are presenting and conclude with a summary of what you have taught. An opening question with a closing conclusion will resonate with the auditory learner.
  • Question your students, request as much information as possible and reconcile the information by adding additional information about the learning material that they may have left out.
  • Include activities which stimulate the auditory learner; use learning material such as quizzes.
  • Request that the learners verbally ask their questions and voice their concerns rather than them write it down on a piece of paper or via an email.
  • Develop an internal dialogue between you and the student.

Visual learners- there are two types of visual learners, namely: linguistic and spatial. Visual-linguistic learners respond more to the written word. They absorb more information when they are reading or writing. Visual-spatial learners usually find reading and writing a difficult method of absorbing information, they respond better with visual aids such as infographics, diagrams, charts, graphs, videos and slide shows. They absorb more information when they can visualize it.

How to accommodate the visual learner.

  • Use visual aids when you are training.
  • For the visual-linguistic; learner offer handouts, brainstorming maps, and outlines of the material so that they can read the material and take notes. Keep spaces in between the material that you hand out so that they have a place to write their notes. Emphasize keywords to notify the student to take notes of what is being said.
  • For the visual-spatial learner; encourage them to draw pictures in the margins to stimulate learning. Another good method to adopt is to encourage the learners to visualize the topic so that they can paint their own picture and better absorb information through visualization. Use illustrations rather than text to convey information.

Kinesthetic learners- There are two types of kinesthetic learners; namely: kinesthetic which refers to movement and tactile which refers to touch. You will lose the attention of a kinesthetic learner if there is a lack of external stimulation. For example, kinesthetic learners may want to take notes during a training session in order to move their hands, before reading a paragraph they may scan through the material first, they also enjoy using coloured highlighters, drawing diagrams & illustrations and doodling.

How to accommodate the kinesthetic learner.

  • Use ice-breaking techniques or activities to encourage the learners to be active and move around.
  • Play music to stimulate their learning environments.
  • Provide the students with stationery such as different coloured pens, papers and highlighters because of this aids learning.
  • Allow the students enough breaks to ensure that their minds stay active and awake. We would recommend a fifteen-minute break after a forty-five-minute training session and of course refreshment breaks.
  • Instruct the students to transfer information to another source such as to a computer or tablet.
  • When writing on the board on the flip chart use different coloured markers.


The RCM School of Excellence.

The RCM School of Excellence understands the difference between the different learning styles and we do our best to accommodate the visual, auditory, and kinesthetic learner.

The RCM School of Excellence is a digital college which focuses on digital skills primarily focused on digital marketing, web design, web development, animation and mobile application development. The digital college is fully accredited locally and internationally. The RCM School of Excellence offers online and fulltime courses as well as short courses for those who are interested in upskilling.

The online courses that are offered by this digital marketing college are recognized internationally as professional diplomas. The online package is inclusive of a textbook, video content, practical exercises, and slideshows; making this course a flexible choice for any learning style. The price of the course includes examination fees, administrative fees, access to on-going assistance from the student advisor and facilitators, all of the study material and the accreditation fee. What’s more? The professional diploma can be completed within six months!

The full-time courses that are offered by this digital college are recognized locally by the MICT Seta and the ICITP as a diploma qualification. The full-time courses are inclusive of a fully trained facilitator with a wealth of knowledge who presents the study material, moderation fees, assessment fees, accreditation fees, textbooks, full access to a computer that has the software that you will need to complete the course, registration fees, examination fees, and full access to a student advisor for on-going assistance. The facilitators are skilled in the field of digital and have completed ‘train-the-trainer’ courses which help them identify the needs of the individual learner. Their lesson plans are designed to cater to every students’ needs and of course their preferred style of learning. Full-time courses also offer a very unique practical component whereby the students are encouraged to work on client campaigns that are fed from the digital agency, Right Click Media, this unique practical component better prepares the student for the working environment.


Looking for the perfect college that addresses your needs as a student? Contact the RCM School of Excellence.

Check out our awesome website for all you need to know: Give us a call on 011 867 6380 or send us an email and a student advisor will be happy to assist.

Deciding to study online.

Studying online has so many benefits and opportunities for you as an individual to better your courier and ultimately pursue your dream job. We discuss the advantages of studying online, is online studying accredited and do you get full support?

What are the advantages of studying online?

Studying online has quite a few perks. It opens up your schedule creating flexibility for you to work and study. Often studying online is a bit cheaper than attending the actual class. It creates self-discipline and responsibility. You learn time management very quickly. You study from the comfort of your home in a comfortable environment. Studying online assists with career advancement.

Is online studying accredited?

Most online courses are accredited and recognized internationally however it does depend on which online course you choose to take and which school you decide to go through. The best thing to do before signing up, check with the student advisor for the school of your choice to ensure they offer accredited courses.

Is there full support when studying online?

Absolutely! Studying full time or part time and at anytime you need support it should be one phone call or click away. There is always a student advisor or educator on hand for any questions you may need answered or if you are in need of assistance when studying online. Again, it’s a great idea to ask this before signing up to make double sure you get the help you need.

Looking for the perfect online college, give School of excellence a call.

Have a look at our awesome website on all you need to know about our courses , Give us a call on 011 867 6380 or pop us a mail & a student advisor will be happy to assist.

Why studying digital marketing is perfect for you.

Studying digital marketing can open your mind and perspective on the marketing industry, not to mention open doors and opportunities. We highly recommend it. We speak about the benefits of studying digital marketing,

What are the benefits of studying digital marketing?

Studying digital marketing opens a wide range of opportunities and career options for you. If you have a qualification behind you, you get a better salary. You can embark on your own career and open your own company. Find your inner creativity and flexibility. Develop the skills you require to better your career and create a career path for yourself.

What couriers can you get into when studying digital marketing?

Digital marketing has a wide variety of career paths you can choose from, that’s why we love it. You can get into video and audio production, mobile marketing, social media, search engine optimisation and search engine marketing, interactive technology, e-commerce and email marketing. There are so many opportunities and platforms to branch out to.

What are the types of digital marketing?

Digital marketing has so many types and perks, to name a few; Search Engine Optimisation (SEO), Search Engine Marketing and pay per click marketing, Google analytics, Social media marketing, Content marketing, affiliate marketing, influencer marketing, viral marketing, etc. Again, it all depends which path you want to pursue.

Looking for the perfect college, give School of excellence a call.

Check out our awesome website on all you need to know , Give us a call on 011 867 6380 or pop us a mail & a student advisor will be happy to assist.

Instagram’s new algorithm


Instagram is a photo and video sharing networking service that has taken the world by storm. The application boasts one billion active monthly Instagram users, which is not surprising since Facebook- another successful and popular social media platform, owns it. 

Instagram’s algorithm.

Rumor has it that only 10% of your audience is seeing your posts in their newsfeed. This is extremely frustrating for avid Instagram users who are using the platform for marketing purposes to get through to consumers. Businesses and influencers alike are feeling the effects of an average ten percent reach.

What’s new?

Instagram has launched a new algorithm in June of 2019; the new algorithm has more benefits to Instagram users, which is necessary for the platform to continue to thrive.

The new algorithm predicts how much you care about a post. Your Instagram feed is not only based on whom you follow but it is also based on what you like and who your friends are. The order of your newsfeed will depend on the likelihood of you being interested in the content, your relationship to the person who is posting the content and timeliness of the post. The new algorithm may become a challenge for businesses and influencers who are looking to reach new audiences but there are ways of overcoming these challenges; namely spend more time consistently posting to Instagram.

The new Instagram algorithm also determines your relationships with your followers. Instagram will prioritize posts with high engagements and will deprioritize posts based on the relationships you have with your followers, therefore making the content that is seen by the user more relevant. Determining your relationship with your followers is based on commenting on posts and posts that you are tagged in, this will classify you into the “friends and family” category according to Instagram. Businesses should start treating comments as conversations in order to engage with their consumers and overcome this feature, which may turn into a marketing hurdle.

Timeliness is a factor, which is now also taken into account. This factor was taken into consideration after users were complaining about seeing Christmas posts on their news feed well after the festive day had passed and they were in the process of welcoming the New Year. The trick for businesses is to identify a time that their followers are most active and post during these times.


In conclusion, the new algorithm should make for a more user-friendly experience and businesses will be able to take full advantage of marketing opportunities if they understand how the new algorithm works. If you are interested in obtaining a diploma or would like to learn more about marketing on Instagram, contact the RCM School of Excellence to sign up for a full-time or online course.

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