SEO Vs. Adwords

Many people have asked what the difference is between search engine optimization and Google AdWords, and which one is better to use. Both SEO and AdWords offers optimal targeting of traffic key phrases, but on the other side, in terms of internet marketing, they hold opposing views.

 

What is SEO?

SEO is an abbreviation for search engine optimization. It is a method of digital marketing that focuses on making websites more content relevant to search engines. Search engine optimization helps websites rank higher on the search engine results page. If SEO is implemented properly, it optimizes a website in terms if keywords, content, links and other technical aspects, so that search engines see your sie as the most relevant result. It then puts your site in a primary spot on the search engine results page. Search engine optimization is known as the process of getting more traffic to your site by getting your site listed and ranked highly.

 

What is Google Adwords?

Adwords is an advertising platforms created by Google. AdWords makes it possible for you to position your advertisement on the top of the search engine results page. It allows you to target internet users’ search queries and display your ads every time the user is looking for a similar product or service. The user will then click on your advertisement that will take them to your site or landing page. AdWords allows your business listing to be displayed alongside the natural search results when people search for specific keyword phrases on Google. AdWords search results are also known as Pay Per Click (PPC) results.

 

Differences between SEO and Adwords

 

SEO requires a lot more time for results to show than AdWords does, but on the end SEO can result in a high rank on Google’s search engine results page for an amount of key search terms. Although SEO takes more time and work, it is an organic listing so you don’t have to pay per click, like with AdWords. With SEO there is no assurance that your website will rank in the organic search results, but AdWords on the other hand, guarantees that your website will be displayed on the top of the search engine results page. One of the most important advantages of AdWords ads, is that they are displayed on top of the organic listings. SEO targets high traffic keywords and AdWords is a rapid method for generating leads and sales.

 

Why not both?

The best practice is to use a mixture of both search engine optimization and Google AdWords. Study both SEO and AdWords at RCM School of Excellence.

 

The Benefits of Learning through an Internship

Those looking to break into the dynamic world of digital marketing likely understand the complex nature of its processes, which can make learning, even formal learning, tough for a student. In fact, in just about any industry, school, college and university leavers have an assortment of new things to learn once walking out of a classroom and into the working world. This makes becoming a professional difficult for learners, and more often than not, tertiary education simply doesn’t prepare them for their careers. There is a more practical approach however, getting hands-on experience as part of the learning process through an internship; and in the digital marketing world, an internship can be one of the best head-starts you can give yourself. Here are the reasons why:

Learn Through Applying Practical Knowledge

The first advantage to learning through an internship is that you get hands-on experience with applying the skills you are learning. This type of experience cannot be obtained from a text-book or in a classroom, since proficiency can only come through practice. This is particularly the case with a skillset such as digital marketing, where the industry is constantly changing and developing, and also requires the development of specialised skills. By taking a full time digital marketing course that offers internships, you would stand the best chance at comprehensively developing your skills when compared to those who only learn the theory of it.

Refine your Professional Conduct

Working in an office environment is completely different to working in a classroom one. There is a need for cohesion, professional conduct and many other behavioural nuances that one can only learn about by becoming a part of it. Doing an internship as part of your studies will give you valuable insights into what professional life is all about, and will make you a better fit for future office environments, thereby increasing your chances of getting hired when your studies are done.

Line Up Potential Employment Opportunities

Internships, particularly those where the student demonstrates potential and proficiency, often result in full-time employment opportunities being awarded to them. Most businesses would rather employ an individual with an already existing knowledge of their processes instead of having to train up new staff. This is great news for their interns, and is just another reason why an internship is one of the best ways to develop one’s skills.

Contact the RCM School of Excellence for Details

The RCM School of Excellence is a digital college that awards its top students with internship programmes at a digital marketing agency, giving them hands on experience with managing various aspects of marketing campaigns. To find out more about enrolling in our courses, contact one of our representatives today, or visit our website for additional information on our courses.

Studentlife At RCM School Of Excellence

RCM School of Excellence is a college in Johannesburg, Gauteng. Their aim is to skill individuals for the graphic design and digital marketing industry. They  offer on campus and online courses giving every student the opportunity to choose which option suites their current lifestyle the best. RCM School of Excellence is partnering with Right Click Media, a digital marketing agency that allows students to access practical work experience. If you study at RCM School of Excellence you will get accredited with DMI the Digital Marketing Institute, SETA  and Google. RCM School of Excellence don’t leave their students hanging after college, they help 90 % of their students find a job after they have completed their course successfully.

 

My life as a student at RCM School of Excellence.

My life as a student at RCM School of Excellence is amazing, there are no other words to describe my experiences, it is the best decision that I could of made for someone not knowing what they wanted to study. I am now studying Digital Marketing on campus as I felt it suites my lifestyle the best. We have class from 08:30 to 12:30 from Mondays to Thursdays and Fridays are left open for students who need extra help with work or want to come and do job shadowing at Right Click Media.

Studies have shown that the average human can only concentrate for 45 minutes and  that’s why we have class for 45 minutes and then we have breaks in between. We have the coolest chill area with an air hockey table, poofs and tasteful graffiti against the walls, that all of the students love. RCM School of Excellence is very involved with the students when it comes to work, fun activities and new opportunities. In the beginning of this year I did not know what I wanted to do with my life but RCM School of Excellence was my answer. Six months ago I passed all of my Google exams and I am interning at Right Click Media at the moment, while studying. The student life here at RCM School of Excellence has endless opportunities that would benefit our futures. At RCM School of Excellence we are very focused but we also know how to have fun, now and then. They offer fun outings for the students, popcorn, slushies, competitions, game days and many more. I can say for sure that RCM School of Excellence is the best decision that I have ever made for my future!

 

You should choose RCM School of Excellence

If you are not too sure about your future you should also choose RCM School of Excellence. Digital marketing is the way to go! Call them today or visit their website to find out more about the college.

 

Student Life At the RCM School Of Excellence

Student Life At the RCM School Of Excellence

RCM School of Excellence is a college in Johannesburg , Gauteng . Their aim is to skill individuals for the graphic design and digital marketing industry . They  offer on-campus and online courses, giving every student the opportunity to choose which option suites their current lifestyle the best . RCM School of Excellence is partnering with Right Click Media , a digital marketing agency that allows students to access practical work experience . If you study at RCM School of Excellence you will get accredited with DMI, the Digital Marketing Institute , SETA  and Google . RCM School of Excellence doesnt leave their students hanging after college , they help 90 % of their students find a job after they have completed their course successfully.

 

My life as a student at RCM School of Excellence .

My life as a student at RCM School of Excellence is amazing , there is no other words to describe my experiences, it is the best decision that I could of made for someone not knowing what they wanted to study.

I am now studying Digital Marketing on campus as I felt it suites my lifestyle the best . We have class from 08:30 to 12:30 from Mondays to Thursdays and Fridays are left open for students who need extra help with work or want to come and do job shadowing at Right Click Media .

Studies have shown that the average human can only concentrate for 45 minutes and  that’s why we have class for 45 minutes and then we have breaks in between . We have the coolest chill area with an air-hockey table , poofs and tasteful graffiti against the walls , that all of the students love . RCM School of Excellence is very involved with the students when it comes to work , fun activities and new opportunities.

In the beginning of this year I did not know what I wanted to do with my life but RCM School of Excellence was my answer. In six months’ time I passed all of my Google exams and I am interning at Right Click Media at the moment while studying .

The student life here at RCM School of Excellence has endless opportunities that would benefit their students’ futures.

At RCM School of Excellence we are very focused but we also know how to have fun now and then. They offer fun outings for the students , popcorn , slushies , competitions , game days and many more.

I can say for sure that RCM School of Excellence is the best decision that I have ever made for my future !

 

You should choose RCM School of Excellence

If you are not too sure about your future you should also choose RCM School of Excellence . Digital marketing is the way to go !

Making The Choice To Study

Making The Choice To Study

When it comes to making the decision to study comes with a lot of pressure and sometimes a lot of sacrifice, which makes it an even more difficult decision to make when considering all the factors that one has to consider, such as location, finances, time schedules, career paths, and transport. However, going to study is something that is going to set you forward on a great foot towards a great career. And isn’t the point? Nothing great comes without a little sacrifice.

But Studying Isn’t For Everyone

Yes, it is true that not everyone is meant to study, and that some people are better off either learning the craft in a more practical way. Some people do not work well with sitting down to make study notes, or they do not work well with sitting in a lecture hall or classroom to listen to some talk and show them their well crafted presentations. However, life does not come without its own challenges, and choosing to study is definitely one! It is a challenge with high reward.

Why Studying Is In Your Best Interest

Studying is definitely in the best interest of everyone. It gives everyone the opportunity to find their feet in the industry that they would like to go into, it is a way for you to upskill yourself with the right skills and knowledge to make a difference within your life. It is something that will give you the chance to challenge yourself, and to bring about the change that you want in your life. Studying is a chance to network yourself among your classmates, and lecturers. It is a great opportunity to push yourself and ready yourself for your next big adventure in your life.

Choosing The Right Course

With so many institutions and so many course options it can become overwhelming and maybe confusing to make the choice to find the right course for you. You should aim to find an institution that suits your needs, are you studying part time or full time? You should find an institution that will help you grow in your career, and of course one that will balance out the theory with some practical experiences. It does not help to know the history of cars but you still don’t know how to fix it.

RCM School of Excellence

If you are interested in learning digital marketing, digital sales website development and more, be sure to enrol in a course that is perfect for you at RCM School of Excellence. They offer the perfect balance of theory and practical experience in all of their courses and they cater to those fresh from school as well as professionals looking to upskill themselves.

How Studying Online Prepares You For The Industry

How Studying Online Prepares You For The Industry

Many people are choosing to study online, it is easier for them because they have a full time career, it is less time consuming for them or they just enjoy the challenge and opportunity to learn something new for themselves. The world is getting smaller and bigger with the internet, and information and education is reaching out to new people that did not have this kind of accessibility before. But what some people might not realise that studying a digital topic online is great preparation for entering the digital marketing industry. The ability and discipline to self-study is a great skill to have.

What Studying Online Entails?

Studying online means that one does not have to attend any classes, and all they do need is an internet connection to be able to receive their course materials such as assignments, study material, and they need the internet to be able to do research and of course, submit all their work. It means that each person will have to take it upon themselves to find the time and space to go through all their course materials, study and complete assignments before their deadlines. They will of course have to attend tests, or be online at a certain time to complete a test or exam if they do not have to be physically present in a venue. It requires that each learner takes the responsibility of themselves to get their work done when it needs to be done.

How That Works In The Industry

In a fast pacing, digital industry things are constantly changing. If you do not keep up with the news and new trends within the industry, you as a professional could fall behind and so could your company. The consumer is ever evolving and changing, and the world of branding and advertising needs to keep up with them in order to reach them. Self-study and self-discipline is a great skill to have as it shows that you are prepared to take your own intuitive and that you don’t need to be spoon fed any instructions.

RCM School of Excellence

The digital industry is a very competitive one and every brand and agency is looking to be a leader in thought and innovation, and they are always looking for the next and best talent. Studying online is a great way to help you grow and learn, especially if you are already in the industry or looking to change careers. Visit RCM School of Excellence today to enrol in the online course that will help you build a great future.

Building Your Career with Google AdWords

Building Your Career with Google AdWords

Being an AdWords specialist is not a new concept to many people in the industry. It is a booming skill that many industry professionals are seeking to master, as it holds many great opportunities within the marketing and advertising industry all around the world. It is easy to understand why it is becoming such a sought after skill, because so many people are turning to Google to solve their problems and finding brands that will help them do what they need to do, and brands want in on that and for cheaper costs than that of most other forms of advertising.

What Is An AdWords Specialist?

An AdWords specialist is essentially someone who knows how to create the various forms of ads that appear on the various Google networks, such as the search network and the display network. They understand how to create the copy of the ad; they understand how the budgeting and bidding systems work. And of course, they have passed the various Google exams that prove their competence. They also know how to analyse the data that comes with the ad, and how to make the necessary changes.

Using AdWords in Your Career

If you’re a digital marketer or if you are an aspiring digital marketer, becoming a qualified Google AdWords specialist or a PPC specialist will allow you to grow within the industry, and offer you new opportunities that may not have presented themselves before. Becoming a specialist allows you to fulfil other career roles, as well as the opportunity to freelance your skills and make some extra money. You will be able to find yourself in new and exciting places, especially since this is a job that can be done from anywhere as long as there is internet access.

RCM School of Excellence

If the idea of becoming a certified AdWords specialist appeals to you either as a professional in the digital marketing industry, or a student looking to continue growing your skills, or a fresh face from high school looking for some courses to pursue, be sure to enrol in at RCM School of Excellence. They offer a variety of digital marketing courses, including Google AdWords.

The Benefits of Learning WordPress for Your Career

The Benefits of Learning WordPress for Your Career

A few years ago, when you mentioned WordPress to someone, they probably thought of blogs, now it is more than likely a very different story. WordPress is now being used by web developers to create websites and a great backend to maintain and monitor that website. It is easy to understand why many web developers enjoy using WordPress, and it allows for easy navigation for other team members, such as an SEO specialist or a campaign manager, when they need to use the backend of the site. This offers a level of ease and simplicity when it comes to delivering a great service to the client.

A Career as a Web Developer

Becoming a web developer is definitely an exciting venture to travel on, as it is definitely not a boring desk job, that’s for sure. And boring desk jobs are a thing of the past, or for accountants. It is a career full of a wide variety of clients, which sometimes presents an interesting challenge. It is a career fuelled with creativity, deadlines and of course, doing a great service for the client. As a web developer, you will encounter a number of coding and web building languages, and the more you know and master, the better it will be for your career.

The Benefits of WordPress

WordPress offers a variety of benefits that make it a simple and great tool to help web developers build great websites that are professional, but do not cost too much, which means that clients are more likely to agree to have one created. There are a large number of themes that are available that will allow your website to look unique and professional. There are plugins available to be installed onto the website to help it with a lot of its functions. They are easy to update so that means happy clients. They are search engine friendly websites, which help with SEO.

RCM School of Excellence

If you are an industry professional looking to learn about a new platform, or someone who wants to start a great career using WordPress, be sure to visit RCM School of Excellence today to enrol in their web development course and build your skills today!

Social Media: Not Just a Pretty Face

Social media, in the relatively short time that it has been a part of our society, has had a number of incredible impacts on our world. It has transformed the way people shop; how businesses advertise their products, services and brands; it has facilitated massive social transformations; it has given protestors a voice; created celebrities and has been able to connect people in as many unforeseen ways as the imagination can dream up. And as it has done so, it has grown alongside our societies and cultures into an even more functional and dynamic element of our lives. With this in mind,  if ever there was a time to consider building a career off of the back of a professional diploma in social media marketing; it is now! But don’t take my word for it. Here are some of the biggest ways in which social media has changed our world.

Publicising Voter Opinions

Since the dawn of democracy, voting has been considered a fairly private activity. People kept their opinions and preferences to themselves. Here in South Africa, we are used to the right to keep one’s political allegiances a secret, as are many other parts of the Western world. Social media, however, with its power to amplify the voice of its users, brought about a change in the democratic mind-set, whereby our private thoughts and opinions have become a social-badge of honour. For a large portion of voters, the need to keep one’s allegiances private has given way to a need to show support for their chosen party by posting their opinions all over the web. This has also enabled massive interest communities to get into contact with each other to share their ideas and to feel a part of a greater whole; and in cases (such as the inception of the Pirate party in Sweden) has even given rise to new political entities.

The Arab Spring

The recent spate of revolts throughout the middle east that started in Egypt had a very simple catalyst; social media. In fact, social media was so deeply at the heart of the movement that newsworthy sources often got their information from platforms such as Facebook and Twitter. The revolution started when footage of a fruit-vender being abused was released and shared on social media. Then, these same platforms were used to organise many of the protests staged during the Arab spring which saw many despots removed from seats of power in a short and violent time.

Fake News, Gatekeeping and Reliable Information

Fake news has been cropping up more frequently in our society, and this can almost squarely be blamed on social media. That is not to say that social media intentionally tries to undermine journalistic integrity, but a watering-down of it is a result of its bid to give the average user a voice. Social media has become somewhat of a hive-mind that allows everyone to share their opinions, regardless of the reliability of what is being expressed. Before social media, these information control privileges rested in the hands of a few media giants; and so it could be taken for granted that we received news from credible sources. However, now that all of us are, in some way, information gatekeepers, there are more cracks for misinformation to filter through.

Buying, Selling and Advertising

Commerce has been transformed magnificently thanks to social media, and it has done so in a way that empowers businesses to get their products and services in front of those who are actively looking for them; and in the same token, has provided a value-added purchasing service for consumers to shop with convenience. Digital marketers, too, have found an excellent companion in a variety of social media platforms, since they are dynamic, optimisable, cost effective and bring great results.

Contact the RCM School of Excellence for Details

To find out more about how you can leverage social media as part of your digital marketing career, contact a representative from the RCM School of Excellence Digital College today, or visit our website for more details.