School of Excellence, Author at RCM School of Excellence Digital College

Why Digital Marketing is an Excellent Career Path to Take

Whether you’ve just stepped out of school, are finishing up your studies or are looking for a long-awaited career change, the many interesting fields of digital marketing present a few prospects for a strong and lucrative career. With so many paths to specialise in, a constantly changing industry and more than enough room for growth, being a digital marketer is an attractive option for you. Let’s take a closer look at the reasons why:

There is Plenty of room for Personal Growth

Realising our potential and making strides in life is what gets most people out of the bed in the mornings. Few things are as soul destroying as a dead-end job with no prospects for growth, and fortunately for digital marketers, it is an industry where there is always more to learn, always another rung on the ladder to climb.

The Industry is Dynamic

The nature of digital marketing means that it is in constant flux. New procedures, technologies and marketing solutions come out every day, and while many of them don’t do much to change the industry, many more (such as those changes enacted by tech giants like Google and Facebook) are on a constant path of innovation and development.

This keeps the industry exciting, and ensures that there is always something new to master.

No Two Jobs are the Same

One of my favourite things about the digital marketing industry is that each and every day presents new challenges and opportunities. Anyone who has ever had the misfortune of working a job that never changes, can attest to how boring they can become. With digital marketing, that will never be a problem, since each project needs a unique approach for the best results.

Contact the RCM School of Excellence for Details on Digital Marketing Courses

If you would like to know more about our internationally accredited digital marketing courses and how they can put you on a path to a lucrative and exciting career, be sure to get into contact with a representative from the RCM School of Excellence Digital Collegetoday, or visit our website for additional details on our offers.

What is DMI Accreditation and How Could it Benefit You?

If you are entering into the job market then you have likely become aware of the weight that correct accreditation can carry; how much further through the door it can get you when you are looking for a job. The digital marketing industry, fraught with all of its specialised skill-sets, is best entered into with the correct recognition and credentials. For budding digital marketers there is only one place to go for reliable accreditation; the Digital Marketing Institute.

Who Are DMI?

The Digital Marketing Institute (DMI) is a global regulating body for the digital marketing industry. They facilitate specialised digital marketing courses and accreditation across the planet to maintain and raise the bar of standards and skills in the industry.

They provide carefully developed courses and recognition to a number of schools, colleges and institutions all over the world, so that these institutions can outfit their students with the best in digital marketing skills that are recognised for their excellence anywhere in the world.

What Kind of Accreditation do they Offer?

DMI takes a holistic approach to digital marketing, and as such offer a wide range of courses that are certified and also provide students with crucial digital marketing skills. These include the following:

Digital marketing;

Digital Sales;

Search and social specialisation;

Strategy and planning.

These courses allow students to tailor their approach to study and specialise in the digital field that they take the most interest in, while outfitting them for a successful career as a digital marketing professional.

How Can You Benefit from a DMI Accreditation?

DMI offers students professional certification which validates them in the industry. Learning solutions, depending on the college you attend, are also remarkably flexible, allowing you to learn in your own space and in your own time.

Content delivered through DMI programmes is also the result of cutting edge research, giving you a competitive advantage over other marketers in your field.

Contact the RCM School of Excellence for Details

If you would like to know more about our offers on DMI certified digital marketing courses, be sure to get into contact with a representative from the RCM School of Excellence Digital Collegetoday, or visit our website for additional details.

Are There Alternatives to a Failing Public Education System?

The public education climate in South Africa is in the process of letting down an entire generation of students. Television screens and news-feeds herald its decaying mechanisms on a daily basis.

Political agendas, wide-spread social instability and a complete lack of trust regarding service delivery in the education sector have already dominated the mood for 2019; and as protest action continues on university campuses all over the country, we sit with our hands over our mouths wondering what the future of the country will look like.

There is no Call for Panic

Having said that, it is easy to focus on the impending disaster that makes up our primary, secondary and tertiary education systems, while pointing fingers and watching it all spiral downward. It is too easy to adopt a defeatist attitude and watch the system devour itself.

There are alternatives, however: the recent explosion in popularity of home-schooling programmes in our country are evidence of this. Where the public sector is letting people down, the private sector is picking up the pieces and trying to hold the future together; many of which are displaying as much, if not more commitment to social responsibility than the public sector.

And home-schooling is not the only option out there. There are a number of alternatives that allow students to benefit from high-quality education, delivered in a safe environment, that affords them, more often than not, better opportunities than those delivered through public education.

A Bad Start to 2019

The start of the first university semester for 2019 has given South African students a clue as to the tone for the year.

Even before the start, students have been unable to register for their tertiary studies thanks to a sour mixture of protest action at registration facilities, as well as a general ineptitude shown in the administration of the process, by university management.

Negotiations involving SASCO, student representative councils, university management and even opportunistic political parties have largely fallen apart thanks to the kind of in-fighting we have grown used to in politics.

On Sunday morning, burning tyres and violent protestors blocked the entrance to the Mangosuthu University of Technology in Durban, where dedicated staff and disappointed students were chased from the premises by members of SASCO. Reportedly, this protest action took place without any prior warning; putting both staff and students in potential danger.

While there are demands that need to be met in order to address inequalities, especially in terms of education delivery; the process, in this case, has been ugly.
Going all the way back to the #FeesMustFall movement of yester-year, through to the turmoil currently unfolding on campuses all over the country, there seems to be no end in sight, which is bad news for the future of a number of sects of South African society, particularly those that are most vulnerable.

Our students are no longer in a position where they can feel safe while learning. They can’t even count on being given an opportunity to finish their studies, thanks to the volatile nature of the education sphere.

But while we waste time waiting for the public sector to finish arguing with itself; there are other ways of creating opportunities for the youth that, in the heat of this battle, are largely being missed.

Approaching Primary School Education

Primary education, while posing fewer concerns than the high-school and tertiary education systems, still come with a few considerations.

The capacity issues faced by many of these schools means that students aren’t getting the correct levels of attention while learning.

Then there are concerns of cost and the quality of education material delivered to young learners, giving rise to privately owned schools offering better services; albeit at a much higher cost.

Home-schooling is also a popular option, though not just in the face of a failing public system. It offers parents the ability to take a customised approach to educating their children; often affording them internationally recognised accreditation or admission into international high-schools at a later stage.

Home-schooling offers a tight support group and a sense of flexibility where a child’s learning environment can be tailored to their interests and learning style; often giving these children an excellent head-start and a far more comprehensive education than would be provided by public schools.

Approaching Secondary Schooling

The challenges faced by the primary schooling system also bleed over into the high-school sector, where they are intensified by the nature of a learning environment accommodating young men and women.

The public schooling system has been receiving a lot of bad attention of late as the quality of the public syllabus gradually declines alongside the standards set for measuring a student’s capabilities.

Though as the standards of excellence sharply drop, there is somehow no decrease in the number of students dropping out of school, and also no noticeable rise in the yearly pass rate.

A concerning picture to paint indeed.

On top of this, public schools are often the locations for violent crimes, more often than not committed by disgruntled students, bullies and in some cases even educators and other school staff; all pointing to problems coming from the very top, at a governmental level.

Home schooling is often a worthwhile solution in such situations where parents and potential students have lost faith in the education system. Private schools offer a viable alternative too, though are, by and large, not always an affordable option.

We have even seen a trend of students bypassing the secondary education phase where they can, leaving school as early on as 16 years old to find other, more practical ways to develop their skills; enrolling in private collages to build a specialised skill set, instead of opting for the student shoe-horn that stamps out individuality in the youth by pushing them through a highly standardised system that encourages mediocracy.

Alternatives to Public Universities

The concerns facing the public tertiary education system are, at present, as blatant as they have ever been.

Local news has been loaded with tales of protest action, political agendas, threats of violence and a general disdain for the delivery of inferior services. Inequality, inability, anger, frustration and extreme action at campuses are on everyone’s thoughts, but no more so than new students and their families who fear for their own safety and ability to complete their qualifications.

And while universities are traditionally where revolutionary ideas take root and grow; they can go in the wrong direction, causing nothing but interruptions, fear and a loss of integrity for the universities and facilities embroiled in them.

These fights, laid out with the best intentions, are often done with a limited understanding of the wider scope of mechanisms that govern the delivery of education, as well as the cost to the state and universities for doing so at an acceptable level of quality; taking little time to consider the long-term repercussions of the way a movement like #FeesMustFall is conducted, and the undue results of the pressure it puts on the public sector.

But it has been argued time and again, and it will be continued to be argued, that universities are not the only places where people can find learning opportunities that will benefit them and their families in the long-run.

Private, specialised colleges that hold international accreditations, offer the same, if not better opportunities than public universities currently can.

In many cases, they even give students the ability to complete an internationally recognised, specialised qualification instead of completing their matric, giving them an invaluable head-start in life.

These colleges are often facilitated by experienced industry insiders, provide a highly specialised skillset, a safer and more stable learning environment, and can even offer courses that can be completed in less time, and at less of a cost- though they still hold the same weight as a similar university degree when it comes to finding opportunities in the job market.

Contact the RCM School of Excellence Digital College and Enrol Today

With the state of public education being anybody’s guess at this point, it is important to remain optimistic. You need to know that there are options out there for those who have lost trust in the capabilities of the public education sector.

The RCM School of Excellence Digital College offers specialised digital marketing courses that offers highly specialised, internationally accredited online and on-campus courses.

We have a diverse collection of students and facilitators that make up a learning environment that is creative, practical and removed from the politics and dangers of the public sector.

We take students of all ages who show an interest and dedication to growing their skills. So call us today to find out more about our facilities or take a look at our website for additional information.

While Fees are Falling, so is the Integrity of Our Universities

The beginning of the 2019 academic year has arrived; and while South African students were hoping for a smooth start to the year, we have seen disputes that had boiled up from the 2018 #FeesMustFall movement still haunting university hallways; some of them being prepared to use violence and intimidation to see that their demands are met.

Today marks the fifth day of nationwide university protests being conducted by members of SASCO following failed negotiations regarding fees, acceptance numbers and the availability of equipment such as laptops to students who could otherwise not afford them.

The concerns surrounding these protests are expected to delay the processes for the academic year of 2019 as they did last year; and as they did in previous protests, have been characterised by bouts of violence, interruptions, threats and a difference of opinion on which demands are viable to meet.

The case of affordable tertiary education is a sensitive one, and is only being made more prickly by expectations placed on universities to go over their capacity when accepting students from low-income backgrounds. These are only a few of the demands being made, however, let’s take a look at some of the others.


All Students are to Receive Laptops

For many students, having a laptop available during classes allows them to work more fluidly; and while it is true that a few faculties require access to digital material, most of them can be completed without them since students can take the approach of using pen and paper, like it has always been done.

SASCO, however, finds this unacceptable, arguing that students need electronic devices in order to complete their studies. As such, one of their demands to university management is that students from low-income backgrounds receive laptops at no cost to themselves, but rather at the expense of universities.


Students to Be Granted an Academic Allowance

Students who have enrolled in a tertiary education programme require stationary, textbooks and the like in order to engage with their learning material effectively, and so this demand does make sense in that context.

As such, SASCO has made a demand for students to be given an allowance through tertiary education institutions of R5000 to be put towards their text-books. They have placed this responsibility on UNISA in particular, who is expected to foot the bill, whereas the sale of textbooks and stationary to students had been a source of income for them in the past.


Continuing with #FeesMustFall

This year saw a price hike for university fees of 5.3%. This squeeze is mostly felt by students completing an honours degree, with many of them having had to drop out as a result.

It can be argued that the price-hike came as a response to recover funds lost in last year’s protest action, and would be used to fill gaps left by the need to fulfil demands made by SASCO in the first place, in 2018.

SASCO, on the other hand, argues that this is causing a divide between those who can afford tertiary schooling, and those who cannot; and they do, to some extent, have a point.

Still, cutting the 2019 price hike could well put UNISA and other tertiary education facilities at financial risk; which would have far worse societal and economic implications for the country as a whole.


A Smoother and More Transparent Registration Process

Anyone who has ever waited in a queue for registration at a university, or even those who have attempted to enrol online, can attest to the frustration, confusion and anxiety that comes with doing so. The system often does seem flawed. Previous academic results are often made available only after the deadlines for registration have passed, making it impossible for students to re-register in time.

As a result, a staggering number of students give up before they have even started; or worse still, students who have been actively engaged in studies find themselves unable to register for following academic years due to a failure of the registration system. The fact that these students have to pay for a registration process which doesn’t always work, also leaves a bad taste in students’ mouths.

SASCO’s response is to call for a less ambiguous registration process and are fully supported in this by COSATU, as they should be. An ambiguous and poorly managed registration process comes down to poor administration and little else; concerning this demand with service delivery where it is somewhat lacking. Furthermore, they also demand that the registration fee be wavered for students from low-income backgrounds.


Limitations Faced by Tertiary Institutions

Out of the six demands placed on UNISA in particular, only two have been able to be agreed upon during negotiations, with each side seeking to protect their own interests while settling the dispute amicably.

Meeting these demands isn’t a simple matter for universities, however, since it will affect their capacity, ability to fund further research and development, or to simply deliver high-quality lessons and learning materials to students.

Should they meet all of the demands laid down by SASCO, publically funded universities could put themselves at serious risk; however, if they do not, the implications for campus safety, their financial security and their ability to deliver education that competes on an international level, will also be completely undermined in time.

On the other hand, there is much left to be desired in the South African tertiary education sphere. Inequalities and poor administration are troubles that need to be dealt with; whether by the institutions themselves, through governmental intervention, or even through the efforts of privately owned organisations and institutions.

It’s a bit of a catch 22 scenario with the biggest losers being the students. Whether involved in the protest action or not, they are the ones being delayed, who put themselves at risk by going to class, when registering and enrolling. They are the ones who face the price-hikes, overcrowded classrooms and substandard education delivery.

If an agreement is not reached soon, we will see a repeat of 2018, albeit an amplified one…


Contact the RCM School of Excellence Digital College for an Alternative Solution

If you or your child is a nervous school-leaver being affected by the delays and uncertainties brought about by student protest action and substandard delivery of education, you have an alternative choice that creates opportunities without exposing you to the implications of the current running student protests.

To find out more about enrolling in our digital college, where you can complete a myriad of internationally accredited online digital marketing courses, be sure to contact a representative from the RCM School of Excellence today, or visit our website for additional information on our offers.

Short, Full-Time or Online Digital Marketing Courses: Which Should I Enrol For?

Whether you’re just leaving school, finishing a gap year or looking for a career change, the realm of digital marketing is, for many people, an enticing career choice to move into. As a quickly developing industry it is one with potential for immense professional growth and profitability, and so making the choice to study a digital marketing course, is always a beneficial one for those who are interested in the industry. There are a few approaches to studying in this digital age, and the one that you select will depend on your lifestyle, needs and abilities. So let’s explore these options here.

Who Should Take a Full-Time Course?
Full time courses offer the most comprehensive learning experience for students, but also take up the most amount of time. This makes it perfect for those with few responsibilities such as new school leavers.

Who Should Complete a Short Course?
Short digital marketing courses are designed to do three things. Firstly, they give people the opportunity to grow their skills when they are short on time. Perhaps they are working part-time or have other commitments. Secondly, short courses can serve as an introduction to the industry, allowing students to figure out which branch of digital marketing they would like to specialise in.
The third function of a short course is to help current digital marketing professionals to build on their current collection of skills and abilities, as well as gain insights into new developments in digital.

Who Would Benefit from Online Learning?
Online learning affords students the most flexibility when it comes to studying digital marketing. They can tailor their experience and work according to their own schedules and complete the required work in the comfort of their own home. This is ideal for those who work full-time, freelance in the digital industry or lack the means of transport needed to attend classes.

Contact the RCM School of Excellence to Learn More
The approach that you select will depend on your own goals, abilities and how you prefer to work. If you would like to learn more about enrolling in one of our comprehensive digital marketing courses¸be sure to get into contact with a representative from the RCM School of Excellence Digital College today, or visit our website for additional details.

The Benefits of Learning from Practicing Digital Marketers

You have likely come across a number of ads for digital marketing courses in your area that offer online learning, full accreditation and a whole range of other, supposed benefits. As a college that works closely with the industry, our team has found many of these offers quite interesting (or rather unsettling), since the quality of their offers will, at some point, will have a direct effect on the quality of the digital marketing industry as a whole.

While the quality of the content in the courses offered by these institutions is undeniable, we have found one worrying trend in particular, that we feel is setting students of these schools at a disadvantage. Many of them are being run by people and companies that have no experience or even the slightest interest in the digital marketing industry; which is something that we feel should never happen, lest it lessens the abilities of future generations of marketers.

The fact of the matter is that you could stand to learn about the world of digital in a much more comprehensive and practical way by being shown the ropes by someone who is experienced and active in the world of marketing. So if the college you are looking at isn’t facilitated by bona-fide marketing professionals, or at the very least partnered with a digital agency, then here are a few benefits you could end up missing out on:
Gain Practical Insights from Industry Professionals
The world of digital marketing is a very dynamic one, fraught with changes and developments on a consistent basis. Digital marketing professionals deal with these changes on a daily basis, are familiar with them and can even predict which trends will dominate the market at a given time.

These kinds of insights can’t be learned from generically structured syllabi and sponsored content, and therefore wouldn’t be passed on to you if your marketing teacher actually works in another industry.

Build a Network of Beneficial Connections
People working in the digital marketing industry are in a continual process of building and refining their network of connections; whether they be with clients, potential clients or business partners.
These types of connections give them a huge competitive advantage, and they can pass these connections on to you (wherever viable) when you are learning from them.

Get Hands-On Experience
The practical side of learning the industry requires students to get their hands dirty. Having an experienced and active digital marketing professional guide you through the learning process means that practical experience is coming straight out of the requirements of the industry. This means that you won’t be simply learning a list of facts, but will actually be able to apply them creatively and see their mechanisms at work during your studies.

Contact the RCM School of Excellence Digital College for Details
If you would like to know more about studying the intriguing world of digital marketing under the guidance of a team of experienced digital industry professionals, be sure to contact the RCM School of Excellence Digital College, or visit our website for details on our online and on-campus, internationally accredited courses.

There’s a Career Choice Out there for Everyone

The year is coming to a close and for many people in our country, that means a mixture of emotions as they leave the snug confines of their school gates to make their way in the open world. I say that there are mixed emotions because for many school leavers, the excitement of finally completing their twelve year schooling sentence is overshadowed by the angst of not knowing what comes next.

The important thing to remember is that when you leave school, that the learning shouldn’t stop; in fact, many would argue that this is where the real learning begins. Whether you are off to a college, university campus, apprenticeship or are taking one of our digital marketing courses, the skills you develop and the insights you obtain during the earliest years of your career, form the foundation that will set the tone for your career in the future.

So while all of your friends seem to know just what they want to do, and there is pressure coming from family on which direction you ought to take, only you can make the choice that will best suit you. And if you aren’t sure which direction your professional life should take, we have good news for you; neither do most of the people you are graduating with- but the ideal career path is out there waiting for you. You just need to know where to start looking.

Consider Career Guidance

Your professional aptitude is dependant as much on your abilities as it is on where your interests lie. And since you can always develop your skills around your interests, it is a good idea to go for career counselling for a little professional clarity before you start working at building your skillset.

Most universities and colleges offer them in order to direct students towards a beneficial career path, and they are definitely worth taking. To make an appointment for career guidance with our team, click here, and our experienced guidance councillors will happily arrange a consultation with you.

Start by Learning Everything You Can

Once you have an idea of which profession interests you the most, it’s time to immerse yourself in it; but you need to learn how to crawl before you can start running.

Find a college or course that specialises in your ideal field and scour the internet for all the information on the industry that you can.

This way you will not only be learning about what your chosen path entails, but will also build the skills necessary to do so.

Be wary of going to a university or a college just for the sake of getting a degree or diploma. If you have little or no personal interest in the course you are taking, you likely won’t excel at it, nor would you find much success in the industry that it represents.

With many education programmes, like our digital marketing courses, qualifications can be earned online, allowing you to build work experience while simultaneously studying; which brings me to my next point.

Build Your Experience like a Boss

Experience, it is often said, is far more important than an education. While I might agree with this statement in some sentiments, it isn’t entirely true.

Getting experience is important, but learning everything on the job will almost certainly result in costly mistakes.

Mistakes are, after all, the best teachers out there; except of course when they are being compared to actual, living, breathing professionals.

You may choose to build your experience while you are studying, or once your studies have concluded. Either way, there is no supplement of getting your hand dirty.

If you truly want to be the best in your field then an education is crucial, but simply not enough.

You need to start at the bottom of the ladder like all the greats before you, and climb it rung-for-rung like they have.

If you can find an education programme that offers you both practical and theoretical experience, you will be better-off for it.

Contact the RCM School of Excellence Digital College to Learn Digital Marketing

The RCM School of Excellence Digital College offers fully accredited and highly specialised digital marketing courses that range from web-building, graphic design and animation, right through to paid-for advertising and search engine optimisation.

We even offer courses on social media selling and campaign management.

If you would like to know more about taking one of our courses, or to enrol today, be sure to visit our website or to contact our student advisor for details.

The Benefits of Learning through an Internship

Those looking to break into the dynamic world of digital marketing likely understand the complex nature of its processes, which can make learning, even formal learning, tough for a student. In fact, in just about any industry, school, college, and university leavers have an assortment of new things to learn once walking out of a classroom and into the working world. This makes becoming a professional difficult for learners, and more often than not, tertiary education simply doesn’t prepare them for their careers. There is a more practical approach, however, getting hands-on experience as part of the learning process through an internship; and in the digital marketing world, an internship can be one of the best head-starts you can give yourself. Here are the reasons why:

Learn Through Applying Practical Knowledge

The first advantage to learning through an internship is that you get hands-on experience with applying the skills you are learning. This type of experience cannot be obtained from a textbook or in a classroom since proficiency can only come through practice. This is particularly the case with a skill set such as digital marketing, where the industry is constantly changing and developing, and also requires the development of specialized skills. By taking a full-time digital marketing course that offers internships, you would stand the best chance at comprehensively developing your skills when compared to those who only learn the theory of it.

Refine your Professional Conduct

Working in an office environment is completely different to working in a classroom one. There is a need for cohesion, professional conduct and many other behavioural nuances that one can only learn about by becoming a part of it. Doing an internship as part of your studies will give you valuable insights into what professional life is all about, and will make you a better fit for future office environments, thereby increasing your chances of getting hired when your studies are done.

Line Up Potential Employment Opportunities

Internships, particularly those where the student demonstrates potential and proficiency, often result in full-time employment opportunities being awarded to them. Most businesses would rather employ an individual with an already existing knowledge of their processes instead of having to train up new staff. This is great news for their interns and is just another reason why an internship is one of the best ways to develop one’s skills.

Contact the RCM School of Excellence for Details

The RCM School of Excellence is a digital college that awards its top students with internship programmes at a digital marketing agency, giving them hands-on experience with managing various aspects of marketing campaigns. To find out more about enrolling in our courses, contact one of our representatives today, or visit our website for additional information on our courses.

Student Life at RCM School of Excellence

RCM School of Excellence is a college in Johannesburg, Gauteng. Their aim is to skill individuals for graphic design and digital marketing industry. They offer on-campus and online courses giving every student the opportunity to choose which option suites their current lifestyle the best. RCM School of Excellence is partnering with Right Click Media, a digital marketing agency that allows students to access practical work experience. If you study at RCM School of Excellence you will get accredited with DMI the Digital Marketing Institute, SETA, and Google. RCM School of Excellence don’t leave their students hanging after college, they help 90 % of their students find a job after they have completed their course successfully.


My life as a student at RCM School of Excellence.

My life as a student at RCM School of Excellence is amazing, there are no other words to describe my experiences, it is the best decision that I could have made for someone not knowing what they wanted to study. I am now studying Digital Marketing on campus as I felt it suites my lifestyle the best. We have class from 08:30 to 12:30 from Mondays to Thursdays and Fridays are left open for students who need extra help with work or want to come and do job shadowing at Right Click Media.

Studies have shown that the average human can only concentrate for 45 minutes and that’s why we have class for 45 minutes and then we have breaks in between. We have the coolest chill area with an air hockey table, poofs and tasteful graffiti against the walls, that all of the students love. RCM School of Excellence is very involved with the students when it comes to work, fun activities and new opportunities. At the beginning of this year, I did not know what I wanted to do with my life but RCM School of Excellence was my answer. Six months ago I passed all of my Google exams and I am interning at Right Click Media at the moment while studying. The student life here at RCM School of Excellence has endless opportunities that would benefit our futures. At RCM School of Excellence, we are very focused but we also know how to have fun, now and then. They offer fun outings for the students, popcorn, slushies, competitions, game days and many more. I can say for sure that RCM School of Excellence is the best decision that I have ever made for my future!


You should choose RCM School of Excellence

If you are not too sure about your future you should also choose RCM School of Excellence. Digital marketing is the way to go! Call them today or visit their website to find out more about the college.