The digital marketing industry is growing bigger and bigger every day. The internet is everywhere and everybody in the world is using it! Companies know that the majority of people in the world are doing things online and are therefore shifting their marketing strategies to digital. Companies need to keep up with the volatile online world and are continuously increasing their digital marketing budgets and their internal marketing teams. There is a vast amount of opportunities that are available in the digital industry; opportunities that students need to take advantage of! Digital marketing is being used by many companies, big or small, around the world which means that you are able to use your skills and transfer them to any industry. Digital offers challenges and there is always room for growth and learning through its rapid growth. In conclusion, digital is the future and to refuse this opportunity would not be a wise decision.

There is a gap in the market for skilled employees. Businesses are finding it hard to find employees who are capable and have the required skills that are needed to market online.

At the RCM School of Excellence Digital College we provide students with the skills and the experience that they need to work in any digital agency. Rcm School of Excellence Digital College offers students world class education, skills training and practical knowledge which is performed using live clients.

We also assist graduates with recruitment opportunities through rcm placements- a recruitment agency. Our courses are affordable; we offer the best value for money. Enrol now to kick-start a career in the digital industry!

SEO is an acronym for the term search engine optimization. SEO is used to increase the amount of visits to a website by obtaining a high ranking on the search engine results page. Search engines include: Yahoo, Bing and Google.

SEO is important because it helps search robots and users understand what the website is all about. SEO keywords and phrases make it possible for people to find the websites that they are looking for. Keywords and phrases link to the products that are sold on the website, which makes searches more targeted. SEO helps link the correct potential customer to the business. SEO helps to market the website, without it, the website will just be lost and not easily found when searched for.

Social media is made up of websites and applications that enables users to network, create content and share content. It is an online form of communication.

Digital is the future which is reason enough to get connected online, although, it must be emphasised that almost every person in the world uses social media to connect with others. There is a huge opportunity for business owners to market via social media.Social media helps drive targeted traffic to a website, by linking posts on social media with websites it will help build content which boosts the SEO for a website. It is also important to note that social media will assist in creating brand awareness for businesses. With social media you are able to target any audience and the results are undeniably unbeatable. It is important because without it a business’s brand doesn’t exist online if it is not represented across all social channels.

Google Ads is an advertising service which is provided by Google. Google Ads has a main focus on keywords. Google Ads appear at the top and the bottom of the page when a user searches for a product or page using keywords.

Google Ads will help businesses advertise their websites on the most popular search engine; Google! Businesses are able to control their marketing costs with Google Ads because they are managed using a budget. Google Analytics measures the success or failure of your Ads campaign which makes this service measurable and flexible. Ads will complement your other marketing channels-remarketing is an effective way to use Google Ads.

WordPress is an online programme that is used to develop websites. WordPress is a creation tool which is written in PHP. In simple terms, WordPress is a content management system.Reasons Why Web Developers should use WordPress when they Develop Websites.Most importantly, websites which are created in WordPress are recognized by Google which makes them search engine friendly. WordPress is easy to use and can be taught or learnt in a short amount of time. You are able to make your website as unique and creative as possible due to the wide range of themes and plugins that WordPress has to offer. Amongst many other relevant reasons, WordPress can handle many different media types like, for example, YouTube and Instagram videos-which means that it will work hand-in-hand with all social media platforms.

1. Google Ads works faster than Search Engine Optimisation.
   The ultimate benefit of a Google Ads campaign is that it works a lot faster than SEO. Both methods are search engine marketing approaches to bring more traffic and leads to your business. However, a well optimised Google campaign will work much faster.
2. You are able to increase your brand awareness.
   In addition to boosting your clicks and conversion, Google Ads is an effective way to make users aware of your brand.
3. Reconnect with your website visitors.
   One of the greatest benefits of a Google Ads campaign is that you are able to reconnect with users that have already visited your website.

Are you having trouble deciding whether to change your career direction or what you should study next? Let’s have a look at the benefits of a career in digital marketing:

Kick start your own career:

The digital marketing industry offers a wide array of opportunities for you to start your own career. Invest in building a strong social media presence and contribute to relevant online conversations.

Become an in-demand professional:

According to the digital skills gap, there are 150 000 digital jobs predicted by 2010. This offers students that are studying digital marketing with a special advantage. You are gearing yourself up for a career where the demand is exceeding the supply.