Professional Diploma in Search Marketing

 

Professional Diploma in Search Marketing

R16,995.00

DURATION

6 months

Develop a detailed understanding of key social media specialisations including content marketing, and platforms on which you can promote your content.

This course is suitable for people who are responsible for the planning, execution and management of social media campaigns, social media specialists, enthusiasts, executives or anyone who would like to enhance their digital marketing knowledge base in this area.

 

 

INDUSTRY VALIDATION BY


SPECIALIST

2 of 3

DELIVERY

ONLINE/CLASS

ASSESSMENT

CERTIFICATION EXAM 3HR

MODULE 1

Social Research: The Social Research module will introduce you to the key social media concepts and equip you with the research tools and techniques needed to discover everything you need to know about your audience, competitors, cultural and industry trends.

MODULE 2

Content Creation: The Content Creation module equips you with the knowledge and skills to resource a content management function, to target your audience, select your platform and make use of social listening and competitor analysis.

MODULE 3

Content Outreach: You’ll be introduced to the concept of content seeding and how to use content effectively over multiple social platforms. You will acquire an understanding of how to promote content and the importance of paid promotion for relevant, highly shareable content.

MODULE 4

Facebook: The Facebook module provides you with a comprehensive understanding of how Facebook works as a platform for community building, content marketing and brand promotion.

MODULE 5

Twitter: This module equips you with the knowledge of how Twitter operates and the value it represents for businesses as a marketing and promotion platform.

MODULE 6

LinkedIn: The LinkedIn module gives you a comprehensive understanding of the benefits of using LinkedIn for marketing purposes. You will learn LinkedIn-specific features which will help you to facilitate campaign objectives.

MODULE 7

Social Apps: Going beyond basic features and vanity metrics, you will learn how to navigate app-based platforms; Instagram and Snapchat, and discover the features that can be leveraged to deliver real measurable results in unique, creative and interactive ways.

MODULE 8

Social Video: The Social Video module will introduce you to the concept of social video marketing. Focusing on YouTube, you will learn how to leverage the creative life cycle for audience development and advertising in order to build sustainable communities for lead generation.

MODULE 9

Marketing Automation: The Marketing Automation module aims to empower digital marketers to automate their marketing processes in the areas of lead management, lead generation, lead nurturing, sales enablement, social media marketing automation and customer evangelism.

MODULE 10

Strategy & Planning: Through the Strategy & Planning module you will learn how planning, researching, setting objectives, preparation, execution and learning are the key components of a successful social media strategy and ROI.