Professional Diploma in Search Marketing

 

Professional Diploma in Search Marketing

R16,995.00

DURATION

6 months

Transform your career by learning how to create, manage and implement advanced search marketing strategies using AdWords, PPC marketing, display marketing & remarketing techniques.

 

This specialized professional diploma course is delivered by some of the industry’s leading search marketing experts. Detailed and structured modules teach you the elements of search campaign planning, creation and measurement, along with an accredited certification to validate your new expertise.

 

 

INDUSTRY VALIDATION BY


SPECIALIST

2 of 3

DELIVERY

ONLINE/CLASS

ASSESSMENT

CERTIFICATION EXAM 3HR

MODULE 1

Introduction Learn how the core search elements, including search engine optimization, pay-per-click advertising, and analytics, work together to drive targeted, high-converting traffic.

MODULE 2

SEO Setup The SEO Setup module introduces you to the key concepts relating to Search Engine Optimization, how search engines work and the key components of Search Engine Results Pages (SERPs).

MODULE 3

SEO Content Develop an understanding of the technical aspects of onpage optimization, enhance search traffic, and develop broader engagement levels across different digital marketing channels.

MODULE 4

SEO Workshop The SEO Workshop provides a practical workshop on SEO. You will learn how to conduct a comprehensive SEO audit, to tweak your SEO strategy from both a technical and content aspect to improve your overall ranking.

MODULE 5

Paid Search The Paid Search module introduces you to the fundamental concepts of PPC advertising. You’ll learn how to set up an AdWords account, interact with the AdWords interface and understand the AdWords hierarchy.

MODULE 6

Display Advertising The Display Advertising module introduces you to the key performance indicators in display campaigns, including Click-Through-Rate (CTR), Conversion Rate, Average Cost-Per-Click (CPC) and Quality Score.

MODULE 7

Video Advertising Explore Pay-Per-Click Video Advertising and investigate the opportunities for advertising provided through display networks, video hosting platforms, and mobile platforms with the Video Advertising module.

MODULE 8

Analytics Setup The Analytics Setup module enables you to understand how to measure, monitor and optimize your website performance as well as your digital marketing campaigns for success.

MODULE 9

Applied Analytics Taking your analytics knowledge to the next level, Applied Analytics will help you to develop your understanding of the more technical aspects of analytics such as goals, funnels and conversions.

MODULE 10

Strategy & Planning The Strategy & Planning module will teach you how to devise an all-encompassing search strategy using the PROPEL strategy model. You will learn about the key components of a successful social strategy and ROI.