Professional Diploma in Digital Marketing

 

Professional Diploma in Digital Marketing

R16,995.00

DURATION

6 months

Whether you’re a complete beginner, business owner or marketing professional looking to upskill, this digital marketing course is perfect for you.

 

The Professional Diploma in Digital Marketing course is our cornerstone certification and can provide you with an introduction to key digital marketing specialisms, from mobile marketing and social media marketing to Email marketing, PPC marketing and SEO.

 

 

INDUSTRY VALIDATION BY


 

ENTRY-LEVEL

1 of 3

DELIVERY

ONLINE/CLASS

ASSESSMENT

CERTIFICATION EXAM 3HR

 

MODULE 1

Introduction Kickstart an exciting, dynamic career with our Professional Diploma in Digital Marketing. Our Diploma is a global-standard certification that you can take with you no matter where your exciting career takes you.

MODULE 2

Pay Per Click Advertising Learn about the key concepts of digital marketing and how it differs from traditional marketing, as well as how these two practices can be implemented to complement each other.

MODULE 3

Pay Per Click Advertising Learn about the key concepts of digital marketing and how it differs from traditional marketing, as well as how these two practices can be implemented to complement each other.

MODULE 4

Search Engine Optimization In this module, you will be introduced to a range of specialist tools, on-site and off-site optimization techniques, as well as keyword research practices and link building tactics.

MODULE 5

Email Marketing Design, create and implement email marketing campaigns. Learn how to write compelling copy, split test design templates and test campaigns to guarantee optimal open and click through rates.

MODULE 6

Digital Display Marketing Learn how to create and run effective display ads, and develop an understanding of the available ad formats, their relevance to specific target audiences and how to research, leverage and optimize your campaign.

MODULE 7

Mobile Marketing Develop the technical knowledge and skills needed to build and maintain an effective mobile marketing strategy. Learn how you can optimize your application for mobile devices to secure maximum conversions.

MODULE 8

Social Media Marketing Learn how to effectively engage with and acquire customers across a diverse range of platforms, Identify the suitability of different platforms and develop and implement a comprehensive strategy.

MODULE 9

Analytics Efficiently monitor and optimize your digital marketing strategy, and develop an understanding of key analytics platforms and metrics that can help you to measure its effectiveness.

MODULE 10

Strategy & Planning Adopt a structured approach that brings together all digital strands and culminates in a comprehensive, coherent digital marketing plan – set budgets, allocate resources and select appropriate channels.