Comprehensive Digital Marketing


Comprehensive Digital Marketing


R8,100.00 R40,500.00

Duration: 6 Months
Pricing: R40 500
Course Date: 1 February 2018
Course Time: 8:30 – 12:30
Payment Structure: 
Monthly Payments: R8100 p/m x 6 months on debit order


The Comprehensive Digital Marketing course is an amalgamation of the Web Builder and Digital Marketing courses. On the Digital Marketing side, three main sections are considered: Google AdWords, Search Engine Optimisation (SEO) and Social Media.

The Web Builder course covers website design and development. Each theoretical aspect of the Comprehensive Digital Marketing course is backed up with practical elements.

SKU: N/A Category:

Social Media

  • History and Impact of Social Media
  • Facebook
  • Google +
  • Instagram
  • Twitter


  • History and Impact of Google
  • Introduction to Adwords
  • Campaign Management
  • Measurement and Optimization
  • Google Adwords Fundamental Exam Preparation


  • Google profile creation
  • Google Analytics Setup
  • Brief Introduction to analytics
  • Webmaster tools setup for Google, Bing and Yahoo.
  • Keyword Research
  • Site analysis
  • Articles

Introduction to Sales

  • History of Selling
  • Selling as a profession
  • Self Confidence
  • The “Isaac Newton” Theory of Sales
  • The Sales Process
  • Tangible vs Non Tangible
  • Sales Structure
  • Objection Handling
  • Sales Techniques

Web Builder

  • Web Design
  • Web Development