Digital marketing has been on the rise for a great many years now, and has become an incredibly important part of just about every industry. This vibrant and energetic industry differs greatly from traditional types purely because of the digital means through which these campaigns can be conducted thanks to web indexing services such as Google and Yahoo. It is also an industry with near unlimited growth, both in professional prowess and personal skillset. So in a world where everyone wants to be accountants, lawyers and doctors, why not opt for the profession that is far more lively, and even more in demand, of digital marketing?
What is Digital Marketing?
Before you get excited at the prospect of applying your creativity to a field that relishes it, let’s find out a little more about what digital marketing actually is, what it entails and why businesses need it.
In a nutshell, digital marketing is used to advertise products, brands and services using digital technologies such as the internet and mobile apps. It is an umbrella term for all of the processes that take place in the field, including website development and SEO, app and software building, graphic media and video design, and an unfathomable amount of other specialised skillsets.
Web Dev and SEO
Web development and search engine optimisation form the crux of digital marketing, and each specialisation takes a unique understanding of the industry and mediums, as well as very specific skills. Web developers are in charge of building websites to their customer specifications that also offer a superior user experience through easy to navigate, eye-catching and efficient websites.
It is then the job of the SEO manager to optimise these websites and their content to ensure that they can be easily found on web search indexes.
App and Software Design
As more and more people start using mobile devices to search for services, brands and products, there is a growing need for app developers to keep up with agency and client demands. App building takes incredible skill and experience to get it done right.
If you love computers and building without boundaries, then becoming an app developer is a great way to make a living while doing something you love.
Graphic, Video and Media Production
Graphic designing is one of the oldest advertising professions, and it has been adapted with ease for use on digital mediums. Websites, ads and apps need to be inlaid with exciting, eye-catching graphics for their campaigns to be a success. There is also a need for videographers to create video content, while content creators and copywriters are in charge of text-based content.
Contact the School of Excellence for Details
If you would like to know more about how our college can help you break into the digital marketing world by arming you with all the skills and experience you will need to make yourself a success, contact a representative from RCM School of Excellence today, or visit our website to learn more about our digital marketing college and qualifications.