Learn about the fundamental aspects, approaches, and skills of Search Engine Optimisation (SEO), allowing you to create and implement campaigns that have the best chance of ranking organically on search engines.
Digital Campus will take you through all of the necessary steps of planning and running a successful campaign; from Google profile creation, right up to conducting website analyses.
We also offer our students a combination of theory and practical experience in the field of SEO, to ensure that they are adequately prepared for a successful career in digital marketing.
Who should Enrol?
The information and skills provided in this course are crucial to campaign managers, and also form the foundation of many digital marketing activities.
Even those who are not directly related to campaign management, but are still active in the digital marketing industry, can benefit from the insights gained in this course.
At the end of this course, students will be assessed on their understanding and competence according to a 3-hour theory exam and a 2-hour practical exam.
Method of Study
This is a facilitated course.
Our facilitators are accredited and are currently active in their respective fields. This is the beauty of the digital world. This way they stay up to date with the latest industry trends to ensure that you are outfitted with the latest knowledge in an ever-evolving industry.
We will provide you manuals which we follow over the duration of the course, refer you to additional study material, and take you through the course piece-by-piece.
We provide sufficient practical experience to ensure that you fully understand your study material, and also teach best-practices. This way, once you have completed our course, you will be ready to start your career as a digital marketer.
We are in Johannesburg, and are based in Alberton.
Our facility provides the use of computers and internet for internal purposes. However, students are also encouraged to bring their own laptops or PCs.
If you are not based in Johannesburg but would still like to take part in our courses, click here for more details on our online courses.
The RCM School Of Excellence offers accreditation once courses are completed, as recognized by the Digital Marketing Institute (DMI), and through MICT Seta.
Please note that DMI accreditation costs an additional €380.
The DMI Accreditation Is Internationally recognised.