This course starts by having a look at how Google has impacted the digital marketing industry, and how it has developed since its inception as a search engine.
It will also familiarise students with the use of the Google Ads platform to run pay-per-click marketing campaigns; conduct measurements of campaign performance so that they can be optimised accordingly, and will also prepare students for the challenges of the Google Ads exams.
On top of that, this course offers students a combination of theory and practical experience to prepare them for a career in digital marketing.
Who Should Enrol?
This course is central to the skills required to be an effective digital marketer and therefore is suited to anybody looking to break into the industry. On top of that, it contains essential insights and knowledge surrounding the planning, implementation, and measurement of paid-for marketing campaigns; making it an essential course for would-be campaign managers.
At the end of this course, students will be assessed on their understanding and competence according to a 3-hour examination.
Method of Study
This is a facilitated course.
Our facilitators are accredited and are currently active in their respective fields. This is the beauty of the digital world. This way they stay up to date with the latest industry trends to ensure that you are outfitted with the latest knowledge in an ever-evolving industry.
We will provide you manuals which we follow throughout the course, refer you to additional study material, and take you through the course piece-by-piece.
We provide sufficient practical experience to ensure that you fully understand your study material, and also teach best-practices. This way, once you have completed our course, you will be ready to start your career as a digital marketer.
We are in Johannesburg and are based in Alberton.
Our facility provides the use of computers and the internet for internal purposes. However, students are also encouraged to bring their own laptops or PCs.
If you are not based in Johannesburg but would still like to take part in our courses, click here for more details on our online courses.
The RCM School Of Excellence offers accreditation once courses are completed, as recognized by the Digital Marketing Institute (DMI), through MICT Seta, as well as through Google Badge Partners.
Please note that DMI accreditation costs an additional €380.
The DMI Accreditation Is Internationally recognised.