Comprehensive Digital Marketing


Monthly Payments:R8100 p/m x 6 months on debit order

Duration: 6 Months
Pricing: R40 500
Course Time: 8:30 – 12:30

The Comprehensive Digital Marketing course is an amalgamation of the Web Builder and Digital Marketing courses. On the Digital Marketing side, three main sections are considered: Google AdWords, Search Engine Optimisation (SEO) and Social Media.

The Web Builder course covers website design and development. Each theoretical aspect of the Comprehensive Digital Marketing course is backed up with practical elements.

Social Media
  • History and Impact of Social Media
  • Facebook
  • Google +
  • Instagram
  • Twitter
  • History and Impact of Google
  • Introduction to Ads
  • Campaign Management
  • Measurement and Optimization
  • Google Ads Fundamental Exam Preparation
  • Google profile creation
  • Google Analytics Setup
  • Brief Introduction to analytics
  • Webmaster tools setup for Google, Bing and Yahoo.
  • Keyword Research
  • Site analysis
  • Articles
Introduction to Sales
  • History of Selling
  • Selling as a profession
  • Self Confidence
  • The “Isaac Newton” Theory of Sales
  • The Sales Process
  • Tangible vs Non Tangible
  • Sales Structure
  • Objection Handling
  • Sales Techniques
Web Builder
  • Web Design
  • Web Development
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International Accreditation

Pay an additional €380 for international accreditation through DMI