Category: Digital Marketing Industry Articles

In the field of digital marketing, there is a lot to be done by entire teams of people. Websites need to be designed to customer specification, they also need to be optimised to rank highly on search engines. Teams of developers, graphic designers, content writers and managers, SEO specialists and filmographers all need to be orchestrated to work cohesively in producing a digital campaign that helps to grow its respective business.

And somebody has to oversee this orchestration, all the while measuring the effectiveness of the campaign and making changes where need be. This person is the campaign manager.

The Campaign Manager’s job

Out of all of the tasks to be undertaken in a digital marketing campaign, those expected from the campaign manager are possibly the most demanding. In an agency setting, campaign managers will need to juggle numerous projects while overseeing all areas of their production.

This means that the manager needs to be somewhat of a jack of all trades, knowing the ins-and-outs of each task they are overseeing. Because of this they need to be dynamic, adaptable and be on a constant lookout for ways to use new channels, to improve on current campaigns and to move with consumer habits as they transform in society.

How do you become a campaign manager?

Being a campaign manager is no easy task, which means that it requires no small amount of knowledge and exceptional levels of experience in all fields of digital marketing and communication to find success. Because of this, there is no shortcut to becoming a campaign manager; you need to put years of experience and practice behind you by working with campaigns either in-house or from an agency to acquire the necessary skills.

But where can one start?

Getting out of the starting gate can be done simply enough by landing a junior position at a digital agency. By doing this you will expose yourself to the vibrant world of online marketing, complete with its challenges, rewards and constant changes.

Enrolling in a course that gives you foundational knowledge with all areas of digital marketing is also an essential step, and an opportunity to learn from those who have put their own skills and experience to the test.

Through these types of courses, you will be given insights into all areas of digital campaigns, which will outfit you with what you need to gain further experience in the field.

Contact the RCM School of Excellence to learn more

If you would like to break into the exciting world of digital communication and advertising, contact a consultant from the RCM School of Excellence today and speak to us for further details. Additionally, if you would like more information on our courses and curriculum, feel free to visit our website.

 

There are many areas of specialisation when it comes to digital marketing, and each one plays an important role in contributing to an effective advertising campaign. Web developers, campaign managers, app developers and social media practitioners are but a few of the crucial personnel involved in the task, but when it comes to getting the most out of web campaigns, few people have the responsibility that an SEO specialist does.

What is SEO?

SEO, or search engine optimisation is the process of making websites more visible to their target audience. By carefully managing paid-for and organic keywords in web content, blogs, articles and on the website’s back-end, an SEO practitioner makes it rank highly on search engines when related queries are entered in by prospective audience members.

The strength behind SEO is that it attracts clients who are actively searching for products or services offered by websites; so, when entered into with care and concentration, will lead to the generation of more leads and conversions.

Can a campaign be successful without SEO?

Not to say that it is impossible, but it is very unlikely that a website with no attention paid to SEO will ever get favourable traffic.  Search engines require pages to be optimised in order to categorise them and make them available to those who are making related searches. Having said this, all digital marketing practitioners recognise the importance of SEO as the cornerstone of digital advertising.

How does it tie in with all other digital marketing tasks?

Your website will be the port to which you want to drive traffic, make conversions and be able to take measurements on your campaign’s success. Guest posting on other sites, producing videos or being active on social media are all great ways to collect prospective customers; however, at some point, these mediums will need to be directed to your site. If it is not properly optimised, you may find that your other efforts fail as a result of your audience losing interest once they get to your page and find out that it isn’t very well optimised or indeed authoritative.

How can you learn the skills?

We live in an age where information is freely available, but where does one start looking. Google themselves have some excellent SEO study-guides; hubs such as Moz.com are also excellent places to source information and advice.

However, for a practitioner to be a success, they need to have experience and guidance that brings them familiarity with the industry as a whole; which is why it is often the better choice to opt for formal training through a digital advertising college with a course in search engine optimisation.

Contact the RCM School of Excellence today

If you would like details on how you can enrol in a digital marketing course that covers all areas of the industry, contact a representative from the RCM School of Excellence today or visit our website to find out more about our curriculum.

Everybody has a dream of working a job where you can dictate your own hours, travel whenever you want to, and do what is needed from anywhere in the world; though the security of a nine-to-five job generally stops people from breaking out of their boundaries and finding a way to do so. Up until recently, the average company or business has always operated out of a brick and mortar premises; though with the quick development of a global and online community in the business realm thanks to advancements brought out by the world-wide-web, people have been finding new ways to work, from wherever they are, and under whichever conditions they choose. These people, either through e-commerce or online freelancing; are those that could rightfully call themselves digital nomads.

Industries that enable digital nomads

As you would imagine, the profession of a digital nomad is not one that applies to all industries but is generally only suited to those that use the world-wide-web as the cornerstones of its operations. The digital marketing world is the perfect industry for those looking to become digital nomads since most of their operations can be done from anywhere that has a stable internet connection. Web designers, app developers, graphic artists, SEO managers, and content creators are but a few of the positions in the industry where this is possible; since they rely on hardware that can ultimately be mobile.

Full time to part time

One of the gravest misconceptions about being a digital nomad is that it is not much different from having a part-time job. People who work towards becoming a digital nomad in order to cut their working hours down, generally find nothing but frustration, unfinished deadlines and a distinctive lack of finances. Like any job, being a digital nomad takes time, effort and interest. If you are not willing to put these in and work at it as though there is a boss leaning over your shoulder; then you will be unlikely to achieve success. As a part-time profession, being a digital nomad will grow your skill and bank account, but you will need to get used to living on far less sleep and free time than you do now.

There is, of course, a downside

Traveling the world with your trusted laptop like some sort of MI6 agent is an incredible experience, though it does have a lifespan; and this is due to a number of reasons. You will get years of unique experiences and will be able to go wherever you like, though you will have to find specialized ways of managing finances, time and customers. For me, the most difficult part of becoming a well-traveled digital nomad was that it limits your ability to build meaningful connections with people, clients or possible co-workers. There is no way for a digital nomad to settle down, except of course by changing their career approach. Travel is exciting, though can be lonely. Your hammock-side office has no one else in it but you. So who do you learn from? And who do you spend your time with? These are both very real concerns for any digital nomad.

Contact the School of Excellence today

Though despite the challenges it brings, becoming a digital nomad can be an incredibly enriching experience, and will give you an opportunity to work the way that best suits you. Though doing it without any prior knowledge of the industry is next to impossible. So, to take your first step towards becoming one, enroll in a digital marketing course from a leading school, the RCM School of Excellence.

 

Becoming a Google Partner allows agencies and professional individuals to work more closely with Google when managing AdWords accounts: essentially benefiting from access to insider knowledge on AdWords, Analytics, the search and display networks, as well as website development; direct support from Google, and training programs geared for encouraging individual, company and industry growth and development. While Google Partner Status is generally reserved for companies, becoming certified holds many advantages and opportunities for the individual as well. If you are serious about breaking into the world of online marketing, then you should probably find out all you can about working towards getting certified.

Who could benefit from Google Partner status?

Anybody who is involved in advertising or digital marketing; whether in sales, web development, social media and search engine optimisation, courses and training facilitation in the advertising industry, or simply content management; would stand to reap advantages from Google Partner certification. Through it, access to an abundance of industry knowledge and measurements of standards can be gained through videos, documents, news updates and seminars. Those who could benefit from this include:

• Sales personnel:
  • Salesmen-and-women who understand their product are more likely to achieve success when meeting with prospective clients. Google Partnership will give them access to information which will help them develop a keen understanding of the principles of online advertising.
• Production:
  • When individuals in production teams work with the best practices for AdWords management in mind, it makes it easier for them to lay down sound foundations when developing websites, mobile sites or apps.
• SEO:
  • Give better results with a sound understanding of search engine optimisation, the display and search network; as well as receiving direct support from Google staff.
• Client relations:
  • Make it easier for your clients to trust the process of managing AdWords campaigns by walking them through the process in a way that they can understand.
• Consultants and freelancers:
  • Obtain credibility and use it as a tool to create a brand for yourself, while obtaining a better overall understanding of the digital marketing world with information from the horse’s mouth.

Refining expertise

Google AdWords, Analytics and mobile site development exams can be taken for free by anyone who has set up a Partners profile. Once you have become a partner, you will be awarded a Google Partners public profile page, as well as a printable certificate.

There are plenty of exams to do, all of them being quite specialised; and the information needed to take them successfully is all available from Google, for free. So, there is no excuse to ever stop learning.

Education and Growth

Google Partners are often invited to take part in events, training and seminars on product updates, the Partners community and new research in the digital industry. This gives you direct contact with the latest developments, as well as professionally conducted and educational, insider seminars.

Becoming Certified

Anybody with access to the internet and a keen interest in advertising can become a Google Partner. All you need to do is set up an account, study incredibly hard while sourcing information, and pass some of the most difficult exams you may ever come across. Or, you could enroll in an advertising school that offers guidance and training towards Google Partnership as part of its course.

If you would like to know more about how to get a head-start in the digital marketing world, contact a consultant from RCM School of Excellence or visit our website for details on our training programmes.

Digital Marketing Career

As we know, gradually companies are tweaking their marketing away from old-fashioned methods and towards Digital. Many are employing Digital Marketers (unless they’re stuck in the 1980’s.) It is proving an incredible career choice for out-going, busy people. In this article we will look at all the facetsthat make it such an incredible career; always shifting, always busy, always interesting and with great long-term prospects.

Technology is always developing, whether it’s the latest iPhone, App, Social Media platform or Robot (yes, really!) and with each innovative technology that comes out, you have to keep up to date! Digital Marketers are habitually at the cutting edge of these trends, adapting to new strategies frequently as new best practices and technologies make the occupation a constant revelation.

Your work day will never be the same and can even be totally different from one year to the next, so what you learned at university might not even be applicable in a year or two.

There are so many different styles of marketing that you can incorporate into your work schedule:

• Email Marketing
• Search engine Marketing
• Social Media Marketing
• Content Marketing
• Inbound Marketing
• Analytics
• Copywriting
• Web design and Development
• Advertising

All these mean is ultimately you can never get bored with your job. You can focus on one sector for a while, then move on to grow your skills in another, and soon enough be an expert in many diverse areas, you can choose what you do!

Digital marketing is one of those careers that calls for street smarts.  The use of Social Media in your job means that you have to be conscious of what is going on in the world, and be able to connect with people.  It’s all well knowing exactly how something operates, but knowing how to address it and how to understand the outcome is the most important aspect of the role.

RCM School Of Excellence

Our specialised digital marketing and web development courses are the perfect opportunity to launch your career in this fun, innovative and always growing industry. View our courses online today and make the change in your life today!

The marketing industry is dynamic and versatile which has allowed it to adapt to market trends over the years, while taking advantage of new developments in technology and communication. Relatively recently (in comparison to how long the advertising industry has been around), there has been a massive exodus in popularity for digital over analogous mediums. The world-wide-web, social media platforms and mobile apps have given marketers a new and engaging way to interact with their target audiences, the best of which have worked tirelessly to be pioneers in making the most out of changes and opportunities presented by the industry.

Moving to digital

When was the last time you received a flyer at a traffic light that actually compelled you to take action? Analogous mediums such as flyers, posters, billboards and spammy post have dominated the marketing industry for some time, but have had to give way to digital mediums such as video, websites, and social media campaigns. These digital mediums have proven cost effective, more engaging for target audiences, better at generating leads and conversions, and can even provide measurable metrics that allow you to tweak and perfect your campaign with usable knowledge on how well it is reaching and compelling your audience.

There has been a trend in society and marketing industries that have seen a gradual adoption of digital mediums over analogous ones. Newspapers are being traded in for mobile phones, call centers with apps, phone directories with search engines and portfolios with profiles. It is estimated that more than half of those searching for businesses and services, do so from a mobile device, those who search from PCs and laptops are not far behind, while those who make purchasing decisions based on traditional advertising mediums, is at an all-time low; with statistics not looking to change direction any time soon.

With statistics like that, can you as a marketing agent, really afford not to learn as much as you can about digital marketing?

Ever-expanding platforms

Many of the platforms that enable digital campaigns to be conducted, are in a constant state of change, providing new and more effective ways for marketers to reach their target audiences. Between the Google Search and Display Networks, and social media platforms such as Facebook and Instagram, there are always more tools to be found that can give your campaigns a competitive edge by reaching audiences that are actively looking for the product or service being propagated by your campaign.

Filtering your target audience

One of the greatest benefits to digital advertising mediums, is that they allow you to customize your campaign so that your efforts can be concentrated on those who are either actively looking for the product, company, event or service you are marketing; or fall under a very specific demographic. Digital platforms provide and develop tools to make sure that your campaign only generates leads that are worthwhile, meaning that every minute of effort and coin from your budget is being used to its potential.

Traditional advertising mediums which do little to target specific audiences, seem clumsy and brash in comparison; and due to the need for additional resources and distribution channels, will almost certainly end up costing a lot more than digital mediums, while being far less effective.

Obtaining usable metrics

Being able to accurately measure the effectiveness of your campaign allows you to make real-time adjustments that can direct your efforts and budget to those areas that enjoy the most success.

Knowing your way around a Google AdWords campaign and being familiar with analytics tools such as Google Analytics will help you do this with absolute accuracy, as opposed to analogous mediums which rely on extensive market research and no small amount of guess-work to achieve relatively inferior audience data.

There is room for more gurus

The marketing industry, since its inception, has spawned countless gurus that seem to have a knack for manipulating the medium to get the most out of marketing campaigns. Of course, their excellence in skill and knowledge has come from years of experience in running a variety of campaigns.

Up until digital mediums took the stage, these gurus were one-in-a-million, and their consultation came at a hefty price. Now, there are hubs all over the internet as well as social media and search optimization courses where pioneering ideas can be shared and discussed; and amateurs and professionals alike can learn. This makes it much easier than it has ever been to obtain the knowledge and guidance needed to become the best in the industry.

The ever-expanding nature of the digital advertising realm means that there is also more chance than before of making a name for yourself; effectively becoming the next digital marketing guru.

Contact the RCM School of Excellence

If you would like more information on how you can enroll in courses on digital advertising that will give you a strong foothold in the industry from which to climb, contact the RCM School of Excellence or visit our website today.