Category: Digital Marketing Industry Articles

It is no secret that mobile phones and tablets have become a very great and important part of our lives. This is because they can do so much that they never used to do, and they are multiple devices placed into one. They are phones, cameras, video recorders, audio recorders, website browsers, calculators, calendars, photo albums and so much more. They are able to do so much more because of applications, or apps. Apps are there to help smartphone users do things quickly and easily, this includes banking, cooking, shopping, and connecting. There is not a person who has a smart device that does not use an app.

App Developer

An app developer is a person, or team that is there to help brands build an app for their business. These apps range from games, to music apps, shopping apps, fitness apps and everything else we could possibly need under the sun. They specialise in creating apps that solve people’s problems, help them stay in touch with their favourite brands and make life easier. An app developer is someone who creates, tests, and writes programs. They make sure that the app works, they fix any problems and the design them through codes.

How to Become an App Developer

Some people are naturally more attracted to finding out how things work, and the technical side of things. The first step in becoming an app developer is to have an interest in it. It is important to note that there are different operating systems to work on and start off with one and grow into the others, this includes Windows, Android and iOS. It is highly suggested that you get some formal training and education in it; it is a very complex industry with many complex parts. Having the right guidance and information and make or break it for you. Learn about mobile user interface design, programming, coding and business expertise is a must!

RCM School of Excellence

If you are considering a career in app development, look no further than RCM School of Excellence. They offer detailed courses in a variety of digital marketing and skills. Begin your journey to app development or website development and enrol in an accredited course today.

More students are heading to online courses for a wide array of reasons, but here are a few of the best reasons to pursue online education:

Cost: Online courses are less expensive than traditional courses, especially if you are not financially ready to pursue a full program. You are able to save money on books, travel costs and even food by staying at home and continuing your current lifestyle instead of paying extra costs to move to a campus or drive to one. Additionally, online students from accredited programs may be entitled to financial aid, so chat to a financial advisor at the college you are interested in and see what options are available. Nevertheless, keep in mind that not all online schools are more affordable traditional ones due to ranging credit costs and requirements, so make sure to do research before enrolling

Convenience:

With online education, you are able to read and study during the times of the day when you’re most productive, instead of when the institute says you should be. And if you are overwhelmed with balancing the work and other commitments, you can speak to your advisor for pointers on how to catch up. However, for most, the convenience of online programs can fast turn into a disadvantage; if you are not good at managing your time and commitments, online courses may not be the best option for you. But if you are prepared to buckle down and work, the benefit of online learning allows you to earn your degree without abandoning your other commitments.

Control:

Apart from time management features, with most online courses, you have more control of the learning process, this means you can learn more at your own pace. You have the independence to skim subjects you know better than others. But for this to be a true benefit, of course, you should be honest with yourself on what you do and don’t know.

Commitment:

No matter what classes you are taking, one of the main lessons you will learn from taking an online course is how to commit to something and finish it. While traditional learning also demands commitment, students of online learning usually are more self-motivated to succeed because there are no teachers present to pressure you into completing your work. You are the only one that decides when to begin your learning when to complete assignments and study for exams.

RCM School of Excellence Digital Marketing College offers online courses!

Interested in studying digital marketing but just don’t have the time and money for it? We have the best solution for you! RCM School of Excellence Digital Marketing College offers a wide range of online digital marketing courses including social media marketing, search marketing, digital and social selling, and more! Visit our website today for more information!

As of the 15^th of February 2018, Google Chrome has officially enacted a native ad blocker patch to its client. It has essentially been done to rid the web of spammy ads, or those that don’t fall closely in line with Google’s guidelines for advertising. While the search engine giant is no stranger to continuously setting trends for best practices with advertising formats, this particular move has been received in a flurry of mixed opinions with some welcoming the enforcement of advertising regulations and others feeling that Google is taking charge of advertising principles that not all digital marketing institutions agree with.

The native ad blocker is supposed to enforce advertising guidelines as they have been set out by the Coalition for Better Ads, an institution which is made up of over 100 major tech firms; except that the ad formats considered acceptable by the blocker, are only those set out by Google. This has brought to light a conflict of interests between the members and affiliates of the coalition, but also shows Google being one of the few who are stepping up and enforcing the principles for which the coalition stands.

Though if browsers such as Opera or Firefox had to implement a similar approach to ad control and regulation, there would likely be less of a buzz around the topic, so what is it that makes Google Chrome have such an impact in this regard? The answer is a fairly straightforward one, Chrome controls over 53% of the browser market share, meaning the changes that they implement will have the greatest impact on how content on the web is used and consumed.

How Exactly Does It Work?

The ad blocker works quite simply and does so in line with already established regulations for online advertisers as set out by Google. In doing so, any ad on any website that does not meet the stringent standards of format and structure as they are laid out by Google will simply not be displayed when the site is visited using Google Chrome. While some are pleased with this regulation, any advertiser not using Google’s formats will simply have their ads removed from sites, without prior warning, and will only notice something is wrong when going through their metrics.

What Does this Mean for Consumers?

By and large, consumers who have been keeping their finger on the pulse have welcomed the change since it has, for them, done exactly what it had set out to do. That is to say that it has raised the user experience of surfing the web substantially by tidying it up and removing ads that would otherwise annoy users. These include pop-ups that take up the entire screen or those that are deemed annoying or intrusive.

How this Affects Businesses and Advertisers?

Advertisers and businesses, on the other hand, have not been as welcoming of the new feature, and arguably for good reasons. Though Google has attempted to work closely with publishers through the implementation of this feature so as not to surprise anyone with it, not everybody was prepared on the 15^th when the feature came online; resulting in many paid-for adverts simply not being displayed, essentially costing marketers and businesses unnecessary money.

A further feature of the ad blocker is perhaps more worrying to marketers and website owners. According to the ad blocker, pages that fly even one ad that doesn’t meet the format standards set out by Google, will have all ads on the page blocked, even those that do meet the requirements. This puts a lot of pressure on them to stick to rigid formats and structures when setting up ads, with literally no room for error.

An Unlevelled Playing Field

Perhaps one of the biggest pieces of criticism that this feature has received is that it seems to create an uneven playing field for marketers and tech institutions (particularly those representing the Coalition for Better Ads who are not Google). Their argument is that by setting up their own guidelines and enforcing them, that Google has not addressed any of their own acceptable formats which might be seen as imposing or annoying to users. The most commonly cited example of this is the short video-ad that plays before YouTube videos. Though while this is seen by competitors as unfair, there is no denying the effectiveness of video ad campaigns, the leads and revenue they generate, as well as the fairly stringent regulations that keeps their creation in check.

Google’s Guidelines for Ads

Since this seems to be ushering in a new era of ad regulation, agencies and businesses need to make sure that they are completely familiar with the ad guidelines set out by Google, these pointers should therefore be followed as closely as possible:

• Animations in image ads should be no longer than 30 seconds, even shorter ones that are looped.
• Image quality must adhere to AdWords standards, meaning that they:
  • Must be correctly orientated (not be sideways, upside down or take up too much space).
  • Must not be blurred or unclear, or contain unreadable text.
  • Should not use distracting strategies like strobing or flashing
  • Should not expand past their frames or encroach on an app or website
• All information should be relevant to what is being advertised.
• All information provided must be accurate and descriptive, and in no instances should be misleading.
• Image ads should not contain any adult-oriented content to ensure that they are relevant and safe for all users.

Contact the RCM School of Excellence

If you would like to learn more about the digital marketing industry, why not give your career a boost by enrolling in a professionally conducted and comprehensive digital marketing course. Call the RCM School of Excellence Digital College today to find out more about our digital marketing college and qualifications, or visit our website for further news, information and advice.

RCM School of Excellence is an institution dedicated to skilling individuals for the digital marketing and graphic design industry. The institution offers an on campus course option as well as an online option, giving everyone the choice to select an option that best suits their current lifestyle. RCM School of Excellence is partnering with Right Click Media, a digital agency that offers comprehensive digital marketing solutions for your business. The partnering with the agency allows students to access practical experience and industry examples.

Qualification Options

The School of Excellence offers a variety of courses, online and on campus, qualifications, in digital marketing, web design and we building, social media marketing, search engine optimisation, sales and telesales and Google AdWords.  The courses currently run from three months to six months in length. These qualifications allow for one to be appropriately skilled to be able to handle the relevant positions and tasks that the industry requires.

Why Choose the School Of Excellence?

The advertising industry is currently undergoing a large shit towards a digital future, as the consumers and audiences of advertising are spending more time in the digital plane.  Advertisers and brands need to change their approach and communicate with them in a more relevant means and make themselves digitally present. The industry is finding that there is a gap in the need for digitally skilled professionals and the availability of digitally skilled professionals. The School of Excellence offers courses to bridge that gap and allow the industry to have more supply for the demand of those skills

To Find Out More About the School

The School of excellence offers courses that only specify in web building and design, or just digital marketing, or a combination of the both. To be able to find out more about what courses and qualifications that is available, visit School Of Excellence for more information.

The way the world and the work environment are evolving means that the world is integrating with digital technology. The world of work has evolved to what is known as Industry 4.0. This means that everything that can become digital and be done with a computerised machine, is. It also means that people are spending more and more time online as mobile technology is integrating itself more into the users’ lives.  Marketers have to spend more time and resources to communicate with everyone on these digital platforms because that is where a large portion of their time is being spent. This provides great opportunities for current and future marketing professionals.

Benefits of Joining the Digital Industry

As scary as it may seem to be entering into this highly digitised society, it comes with its own opportunities and benefits, such as there are new jobs that did not exist previously, and there is a need for skills that not everyone has. From a career perspective there are some advantages, such as, one could become an in-demand industry professional. There will also be creation of new jobs which means new adventures. There is a potential to be earning a decent salary, and it is easier to build a career with a digital portfolio than compared to traditional advertising.

RCM School of Excellence

Does the idea of starting a digital career intrigue you? Then RCM School of Excellence is the place for you, they offer diplomas in different areas of digital marketing which can be done online, as well as three on campus courses that specialise in digital marketing and web building, which will prepare you for your future career in digital marketing, preparing you for the future of the industry, as well giving you the opportunity to upskill yourself if you’re looking for a change.

How to Choose Digital

To be able to find out more about what courses and qualifications that is available, visit School Of Excellence for more information.

Digital marketing is fast becoming one of the most influential industries on the planet. Through it, powerful tools have been developed to leverage digital mediums such as video, the web and mobile apps to create strong corporate identities, brand awareness and a means to generate a high number of quality leads. It is an industry as characterised by new developments as it is with personal and professional growth; which is why so many people are looking for smart ways to break into the industry and make the most of it. But where can you get started on this exciting and dynamic journey? Fear not, we will map your most ideal route to this auspicious profession. So, to get started, here are a few things you’ll need.

An Interest in Marketing and New Developments

Before you get started in the industry, you should know that the more personal interest you have invested into it, the more likely you are to succeed. But don’t let that scare you off, few things can develop an interest in digital marketing like actually working in the field. You should also know that digital marketing is an umbrella term for a wide range of skillsets that work together to conduct successful campaigns. Having said this, you could specialise in web-dev, SEO, graphic design, app building and a lot more.

If you are energetic, curious and creative; you will almost certainly love being a digital marketer.

A Little Promise

While people from all walks of life stand a chance at making it big in the digital marketing industry, only those that show promise through hard work and exceptional dedication will have what it takes to get to the top. It is a field characterised by a continual need to learn and apply ones-self to their fullest capacity. If you think digital marketing is a ticket to an easy-ride, you might get way more than you bargained for.

Some extensive Training

There is a lot to learn in digital advertising. Web development, industry best practices, managing SEO, social media campaigns as well as creating content for the web that is engaging, interesting, informative and relevant represent a drop in the ocean of skillsets that digital marketers need to master on one level or another. While it is possible to receive on the job training, choosing to work this way could result missing crucial, foundational lessons in the fast-pace of the job.

With this in mind, it is much better to first complete a digital marketing course either in digital marketing or web-building (but ideally both), so that you can enter into the industry armed with the right skills.

Contact the RCM School of Excellence for Details

If you would like to find out more about how our college can give you the head-start you are looking for to becoming an all-around digital marketer, contact a representative from the RCM School of Excellence, or visit our website to learn more about our online SEO, AdWords and social media marketing courses.

Digital marketing has been on the rise for a great many years now, and has become an incredibly important part of just about every industry. This vibrant and energetic industry differs greatly from traditional types purely because of the digital means through which these campaigns can be conducted thanks to web indexing services such as Google and Yahoo. It is also an industry with near unlimited growth, both in professional prowess and personal skillset. So in a world where everyone wants to be accountants, lawyers and doctors, why not opt for the profession that is far more lively, and even more in demand, of digital marketing?

What is Digital Marketing?

Before you get excited at the prospect of applying your creativity to a field that relishes it, let’s find out a little more about what digital marketing actually is, what it entails and why businesses need it.

In a nutshell, digital marketing is used to advertise products, brands and services using digital technologies such as the internet and mobile apps. It is an umbrella term for all of the processes that take place in the field, including website development and SEO, app and software building, graphic media and video design, and an unfathomable amount of other specialised skillsets.

Web Dev and SEO

Web development and search engine optimisation form the crux of digital marketing, and each specialisation takes a unique understanding of the industry and mediums, as well as very specific skills. Web developers are in charge of building websites to their customer specifications that also offer a superior user experience through easy to navigate, eye-catching and efficient websites.

It is then the job of the SEO manager to optimise these websites and their content to ensure that they can be easily found on web search indexes.

App and Software Design

As more and more people start using mobile devices to search for services, brands and products, there is a growing need for app developers to keep up with agency and client demands. App building takes incredible skill and experience to get it done right.

If you love computers and building without boundaries, then becoming an app developer is a great way to make a living while doing something you love.

Graphic, Video and Media Production

Graphic designing is one of the oldest advertising professions, and it has been adapted with ease for use on digital mediums. Websites, ads and apps need to be inlaid with exciting, eye-catching graphics for their campaigns to be a success. There is also a need for videographers to create video content, while content creators and copywriters are in charge of text-based content.

Contact the School of Excellence for Details

If you would like to know more about how our college can help you break into the digital marketing world by arming you with all the skills and experience you will need to make yourself a success, contact a representative from RCM School of Excellence today, or visit our website to learn more about our digital marketing college and qualifications.

Digital marketing, as a career, can be broken up into a number of different though interlinking fields, and any individual looking to blaze a trail through a digital marketing career path would do well to master them accordingly, even if just to be able to keep a finger on the pulse of their agency’s operations. While many professionals in the digital marketing industry have opted to specialise in one field or another, having an all-round understanding of each one has given people who are ambassadors of an agency or working through their own private capacity, the means to oversee every aspect of a campaign.

So, in short, an all-round digital marketer is someone who is proficient in all of the following fields, and as such, is generally in a position to orchestrate campaigns. Becoming one requires as much experience into these areas as possible, which requires no small amount of practice, research and study.

Digital Strategy and Planning

Developing effective marketing strategies that suit the unique situations of each of your campaigns that operate over digital channels such as the web, mobile apps, social media advertising, and video campaigns. Experience in this field will allow you to delegate and make use of the skills available in your organisation, and will do so in a quantifiable way that can be measured to make effective changes to your campaign.

Search Marketing

Search marketing strategies that make use of AdWords, PPC marketing, display, and SEO are generally the most important part of any digital marketing campaign and requires a sound understanding of the principles of search engine optimisation and effective design to ensure that the campaign reaches its intended target audience.

Social Media Marketing

Social media is a fast-growing marketing channel that suits the needs of many types of businesses. An all-round marketer understands this and knows which campaigns would benefit the most from social media marketing. In doing so, the all-round digital marketer needs to have a sound understanding of the advertising principles supported by platforms such as Google+, Facebook, YouTube, and Instagram.

Sales and Customer Relations

Like any business in the world, managing your sales department and seeing to the needs and concerns of your existing customers is a crucial role for success. The all-round digital marketer should be able to effectively pull customers from a wide range of industries into their service through rigorous and targeted marketing and sales, as well as brand promotion. Seeing to it that clear, two-way communications between an agency and their customers is also essential. Remember, finding clients is only half the work, keeping them happy takes up the rest.

Contact the RCM School of Excellence for details

If you would like some information on how you could enroll in professionally conducted digital marketing courses that will show you everything you need to know about the above areas of expertise, be sure to contact a representative from the RCM School of Excellence today or visit our website for further details on our offered courses. Let us jump-start your career in the digital marketing world.

 

There are scores of fields to be pursued in the digital marketing world, with each one of them requiring specific skillsets, personality types and opportunities. One such field is web design, which while not being the only creatively challenging one in the industry, is possibly one of the most crucial roles to be played in a digital agency. This is because most of the activities surrounding digital marketing are aimed at promoting websites; sure, there is also video and social media marketing to consider in this regard; yet the fact still stands that web design makes up a large portion of digital advertising activities. So, if you have been considering a career in this ever-growing industry, here are some of the top advantages to becoming a web developer.

You get to spread your creative capacity

There are few professions out there that let you spread your creative wings to the span that web design does, with each campaign or project providing unique challenges and approaches. Not too long ago the best someone could do in this regard was to become a graphic artist, a field whose equity was fast replaced by web-design as digital marketing began to rise in popularity and effectiveness. Being a web designer means communicating your customers’ image, brand and message in a creative and functional way that few other career paths allow for.

The industry is growing quickly

While there has been a market for web designers for some time now, it is growing substantially, and it is doubtful that this trend will stop or even slow any time soon. That means that by getting involved in web design, you are opening yourself up to an industry that is peppered with opportunities, new techniques, technological advancements and more than plenty of footholds to plant the seed of your career into, so that you can watch it grow.

Work with an agency or independently

Once you have gained enough experience as a web designer, your opportunities and options will open and widen by the day, which means that most web designers get to a point where they can decide how they want to work. If you want the security and mentorship of working with an agency, there are plenty out there chomping at the bit for quality designers. If, on the other hand, you are more of the digital nomad type, there is no shortage of freelance designers all over the world; and being able to work from anywhere has widened their potential client pool substantially.

There is room for growth and learning

Web design, as a profession, has been around for some time; and in that time the industry has changed and tweaked a little here and there. Though the industry is still relatively infantile, and it has a lot of growing to do in both technique and popularity. By getting involved now, you are opening yourself up to learning and development opportunities further down the line.

Contact the RCM School of Excellence today

If you would like to know more about how you could become a web designer, contact a representative from RCM School of Excellence today, or visit our website for further details.