October 2017 | RCM School of Excellence Digital College
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What is an All-Round Digital Marketer and how do you become one?

Digital marketing, as a career, can be broken up into a number of different though interlinking fields, and any individual looking to blaze a trail through a digital marketing career path would do well to master them accordingly, even if just to be able to keep a finger on the pulse of their agency’s operations. While many professionals in the digital marketing industry have opted to specialise in one field or another, having an all-round understanding of each one has given people who are ambassadors of an agency or working through their own private capacity, the means to oversee every aspect of a campaign.

So, in short, an all-round digital marketer is someone who is proficient in all of the following fields, and as such, is generally in a position to orchestrate campaigns. Becoming one requires as much experience into these areas as possible, which requires no small amount of practice, research and study.

Digital Strategy and Planning

Developing effective marketing strategies that suit the unique situations of each of your campaigns that operate over digital channels such as the web, mobile apps, social media advertising, and video campaigns. Experience in this field will allow you to delegate and make use of the skills available in your organisation, and will do so in a quantifiable way that can be measured to make effective changes to your campaign.

Search Marketing

Search marketing strategies that make use of AdWords, PPC marketing, display, and SEO are generally the most important part of any digital marketing campaign and requires a sound understanding of the principles of search engine optimisation and effective design to ensure that the campaign reaches its intended target audience.

Social Media Marketing

Social media is a fast-growing marketing channel that suits the needs of many types of businesses. An all-round marketer understands this and knows which campaigns would benefit the most from social media marketing. In doing so, the all-round digital marketer needs to have a sound understanding of the advertising principles supported by platforms such as Google+, Facebook, YouTube, and Instagram.

Sales and Customer Relations

Like any business in the world, managing your sales department and seeing to the needs and concerns of your existing customers is a crucial role for success. The all-round digital marketer should be able to effectively pull customers from a wide range of industries into their service through rigorous and targeted marketing and sales, as well as brand promotion. Seeing to it that clear, two-way communications between an agency and their customers is also essential. Remember, finding clients is only half the work, keeping them happy takes up the rest.

Contact the RCM School of Excellence for details

If you would like some information on how you could enroll in professionally conducted digital marketing courses that will show you everything you need to know about the above areas of expertise, be sure to contact a representative from the RCM School of Excellence today or visit our website for further details on our offered courses. Let us jump-start your career in the digital marketing world.

 

Reasons to Become a Website Designer

There are scores of fields to be pursued in the digital marketing world, with each one of them requiring specific skillsets, personality types and opportunities. One such field is web design, which while not being the only creatively challenging one in the industry, is possibly one of the most crucial roles to be played in a digital agency. This is because most of the activities surrounding digital marketing are aimed at promoting websites; sure, there is also video and social media marketing to consider in this regard; yet the fact still stands that web design makes up a large portion of digital advertising activities. So, if you have been considering a career in this ever-growing industry, here are some of the top advantages to becoming a web developer.

You get to spread your creative capacity

There are few professions out there that let you spread your creative wings to the span that web design does, with each campaign or project providing unique challenges and approaches. Not too long ago the best someone could do in this regard was to become a graphic artist, a field whose equity was fast replaced by web-design as digital marketing began to rise in popularity and effectiveness. Being a web designer means communicating your customers’ image, brand and message in a creative and functional way that few other career paths allow for.

The industry is growing quickly

While there has been a market for web designers for some time now, it is growing substantially, and it is doubtful that this trend will stop or even slow any time soon. That means that by getting involved in web design, you are opening yourself up to an industry that is peppered with opportunities, new techniques, technological advancements and more than plenty of footholds to plant the seed of your career into, so that you can watch it grow.

Work with an agency or independently

Once you have gained enough experience as a web designer, your opportunities and options will open and widen by the day, which means that most web designers get to a point where they can decide how they want to work. If you want the security and mentorship of working with an agency, there are plenty out there chomping at the bit for quality designers. If, on the other hand, you are more of the digital nomad type, there is no shortage of freelance designers all over the world; and being able to work from anywhere has widened their potential client pool substantially.

There is room for growth and learning

Web design, as a profession, has been around for some time; and in that time the industry has changed and tweaked a little here and there. Though the industry is still relatively infantile, and it has a lot of growing to do in both technique and popularity. By getting involved now, you are opening yourself up to learning and development opportunities further down the line.

Contact the RCM School of Excellence today

If you would like to know more about how you could become a web designer, contact a representative from RCM School of Excellence today, or visit our website for further details.

What it Means to be a Digital Marketing Campaign Manager

In the field of digital marketing, there is a lot to be done by entire teams of people. Websites need to be designed to customer specification, they also need to be optimised to rank highly on search engines. Teams of developers, graphic designers, content writers and managers, SEO specialists and filmographers all need to be orchestrated to work cohesively in producing a digital campaign that helps to grow its respective business.

And somebody has to oversee this orchestration, all the while measuring the effectiveness of the campaign and making changes where need be. This person is the campaign manager.

The Campaign Manager’s job

Out of all of the tasks to be undertaken in a digital marketing campaign, those expected from the campaign manager are possibly the most demanding. In an agency setting, campaign managers will need to juggle numerous projects while overseeing all areas of their production.

This means that the manager needs to be somewhat of a jack of all trades, knowing the ins-and-outs of each task they are overseeing. Because of this they need to be dynamic, adaptable and be on a constant lookout for ways to use new channels, to improve on current campaigns and to move with consumer habits as they transform in society.

How do you become a campaign manager?

Being a campaign manager is no easy task, which means that it requires no small amount of knowledge and exceptional levels of experience in all fields of digital marketing and communication to find success. Because of this, there is no shortcut to becoming a campaign manager; you need to put years of experience and practice behind you by working with campaigns either in-house or from an agency to acquire the necessary skills.

But where can one start?

Getting out of the starting gate can be done simply enough by landing a junior position at a digital agency. By doing this you will expose yourself to the vibrant world of online marketing, complete with its challenges, rewards and constant changes.

Enrolling in a course that gives you foundational knowledge with all areas of digital marketing is also an essential step, and an opportunity to learn from those who have put their own skills and experience to the test.

Through these types of courses, you will be given insights into all areas of digital campaigns, which will outfit you with what you need to gain further experience in the field.

Contact the RCM School of Excellence to learn more

If you would like to break into the exciting world of digital communication and advertising, contact a consultant from the RCM School of Excellence today and speak to us for further details. Additionally, if you would like more information on our courses and curriculum, feel free to visit our website.

 

Why Specialise in Search Engine Optimisation?

There are many areas of specialisation when it comes to digital marketing, and each one plays an important role in contributing to an effective advertising campaign. Web developers, campaign managers, app developers and social media practitioners are but a few of the crucial personnel involved in the task, but when it comes to getting the most out of web campaigns, few people have the responsibility that an SEO specialist does.

What is SEO?

SEO, or search engine optimisation is the process of making websites more visible to their target audience. By carefully managing paid-for and organic keywords in web content, blogs, articles and on the website’s back-end, an SEO practitioner makes it rank highly on search engines when related queries are entered in by prospective audience members.

The strength behind SEO is that it attracts clients who are actively searching for products or services offered by websites; so, when entered into with care and concentration, will lead to the generation of more leads and conversions.

Can a campaign be successful without SEO?

Not to say that it is impossible, but it is very unlikely that a website with no attention paid to SEO will ever get favourable traffic.  Search engines require pages to be optimised in order to categorise them and make them available to those who are making related searches. Having said this, all digital marketing practitioners recognise the importance of SEO as the cornerstone of digital advertising.

How does it tie in with all other digital marketing tasks?

Your website will be the port to which you want to drive traffic, make conversions and be able to take measurements on your campaign’s success. Guest posting on other sites, producing videos or being active on social media are all great ways to collect prospective customers; however, at some point, these mediums will need to be directed to your site. If it is not properly optimised, you may find that your other efforts fail as a result of your audience losing interest once they get to your page and find out that it isn’t very well optimised or indeed authoritative.

How can you learn the skills?

We live in an age where information is freely available, but where does one start looking. Google themselves have some excellent SEO study-guides; hubs such as Moz.com are also excellent places to source information and advice.

However, for a practitioner to be a success, they need to have experience and guidance that brings them familiarity with the industry as a whole; which is why it is often the better choice to opt for formal training through a digital advertising college with a course in search engine optimisation.

Contact the RCM School of Excellence today

If you would like details on how you can enrol in a digital marketing course that covers all areas of the industry, contact a representative from the RCM School of Excellence today or visit our website to find out more about our curriculum.

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