Category Archives: Articles

What it Means to be a Google Partner

What it Means to be a Google Partner

Becoming a Google Partner allows agencies and professional individuals to work more closely with Google when managing AdWords accounts: essentially benefiting from access to insider knowledge on AdWords, Analytics, the search and display networks, as well as website development; direct support from Google, and training programs geared for encouraging individual, company and industry growth and… Continue Reading

Why Choose Digital Marketing As Your Career

Why Choose Digital Marketing As Your Career

As we know, gradually companies are tweaking their marketing away from old-fashioned methods and towards Digital. Many are employing Digital Marketers (unless they’re stuck in the 1980’s.) It is proving an incredible career choice for out-going, busy people. In this article we will look at all the facetsthat make it such an incredible career; always… Continue Reading

What is Digital Marketing?

What is Digital Marketing?

Defining ‘digital marketing’ is not as easily done as you might imagine. It is an industry made up of a relationship between numerous critical skills that when applied correctly, enable marketing campaigns to reach their target audiences effectively. The difference between digital marketing and those that use traditional mediums, is that it makes use of… Continue Reading

Digital is our Future: Don’t get left Behind

Digital is our Future: Don’t get left Behind

The marketing industry is dynamic and versatile which has allowed it to adapt to market trends over the years, while taking advantage of new developments in technology and communication. Relatively recently (in comparison to how long the advertising industry has been around), there has been a massive exodus in popularity for digital over analogous mediums.… Continue Reading

Digital Marketing: A Path to any Career

Digital Marketing: A Path to any Career

Digital marketing is a field that offers explosive opportunities for those with the energy and determination to break into the advertising world, and it offers a wide variety of avenues from SEO optimization and web development, right through to customer relations and sales. However, the skills awarded to diligent students of social media and web… Continue Reading

Digital Marketing: An Intriguing Field for Creative Individuals

Digital Marketing: An Intriguing Field for Creative Individuals

Once upon a time, graphic design, film production and article writing were considered some of the most creative fields that job-seekers could get into. However, with developments in digital technology, particularly the internet, these fields have been bypassed as those that give workers creative freedom of expression, by mediums that are concerned with the world-wide-web.… Continue Reading

Prepare Yourself for a Career in Digital Marketing

Prepare Yourself for a Career in Digital Marketing

The digital marketing industry is a charismatic and dynamic one, perfect for those with the energy and enthusiasm to apply themselves to consistent professional development. The industry is lively, energetic, and most importantly, lucrative when entered into with properly. However, it is a somewhat complicated line of work, with more specialisations and required skillsets than… Continue Reading

How AdWords Helps Your Organic SEO

How AdWords Helps Your Organic SEO

With over a million businesses utilising on Google AdWords, there must be a reason why nearly all market leaders make use of it. Ultimately, these online adverts cost money and had they not produced results, Google wouldn’t be the success story that it is today. Google swears irrefutably that AdWords doesn’t directly affect the organic… Continue Reading

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