Category Archives: Articles

Not Sure what to Be? Get Into The World of Digital Marketing

Not Sure what to Be? Get Into The World of Digital Marketing

Digital marketing has been on the rise for a great many years now, and has become an incredibly important part of just about every industry. This vibrant and energetic industry differs greatly from traditional types purely because of the digital means through which these campaigns can be conducted thanks to web indexing services such as… Continue Reading

Reasons to Become a Website Designer

Reasons to Become a Website Designer

There are scores of fields to be pursued in the digital marketing world, with each one of them requiring specific skillsets, personality types and opportunities. One such field is web design, which while not being the only creatively challenging one in the industry, is possibly one of the most crucial roles to be played in… Continue Reading

Why Specialise in Search Engine Optimisation?

Why Specialise in Search Engine Optimisation?

There are many areas of specialisation when it comes to digital marketing, and each one plays an important role in contributing to an effective advertising campaign. Web developers, campaign managers, app developers and social media practitioners are but a few of the crucial personnel involved in the task, but when it comes to getting the… Continue Reading

What it Means to be a Google Partner

What it Means to be a Google Partner

Becoming a Google Partner allows agencies and professional individuals to work more closely with Google when managing AdWords accounts: essentially benefiting from access to insider knowledge on AdWords, Analytics, the search and display networks, as well as website development; direct support from Google, and training programs geared for encouraging individual, company and industry growth and… Continue Reading

Why Choose Digital Marketing As Your Career

Why Choose Digital Marketing As Your Career

As we know, gradually companies are tweaking their marketing away from old-fashioned methods and towards Digital. Many are employing Digital Marketers (unless they’re stuck in the 1980’s.) It is proving an incredible career choice for out-going, busy people. In this article we will look at all the facetsthat make it such an incredible career; always… Continue Reading

What is Digital Marketing?

What is Digital Marketing?

Defining ‘digital marketing’ is not as easily done as you might imagine. It is an industry made up of a relationship between numerous critical skills that when applied correctly, enable marketing campaigns to reach their target audiences effectively. The difference between digital marketing and those that use traditional mediums, is that it makes use of… Continue Reading

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