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What is an All-Round Digital Marketer and how do you become one?

What is an All-Round Digital Marketer and how do you become one?

Digital marketing, as a career, can be broken up into a number of different though interlinking fields, and any individual looking to blaze a trail through a digital marketing career path would do well to master them accordingly, even if just to be able to keep a finger on the pulse of their agency’s operations. While many professionals in the digital marketing industry have opted to specialise in one field or another, having an all-round understanding of each one has given people who are ambassadors of an agency, or working through their own private capacity, the means to oversee every aspect of a campaign.

So, in short, an all-round digital marketer is someone who is proficient in all of the following fields, and as such, is generally in a position to orchestrate campaigns. Becoming one requires as much experience into these areas as possible, which requires no small amount of practice, research and study.

Digital Strategy and Planning

Developing effective marketing strategies that suit the unique situations of each of your campaigns that operate over digital channels such as the web, mobile apps, social media advertising and video campaigns. Experience in this field will allow you to delegate and make use of the skills available in your organisation, and will do so in a quantifiable way that can be measured to make effective changes to your campaign.

Search Marketing

Search marketing strategies that make use of AdWords, PPC marketing, display and SEO are generally the most important part of any digital marketing campaign and requires a sound understanding of the principles of search engine optimisation and effective design to ensure that the campaign reaches its intended target audience.

Social Media Marketing

Social media is a fast-growing marketing channel that suits the needs of many types of businesses. An all-round marketer understands this, and knows which campaigns would benefit the most from social media marketing. In doing so, the all-round digital marketer needs to have a sound understanding of the advertising principles supported by platforms such as Google+, Facebook, YouTube and Instagram.

Sales and Customer Relations

Like any business in the world, managing your sales department and seeing to the needs and concerns of your existing customers is a crucial role for success. The all-round digital marketer should be able to effectively pull customers from a wide range of industries into their service through rigorous and targeted marketing and sales, as well as brand promotion. Seeing to it that clear, two-way communications between an agency and their customers is also essential. Remember, finding clients is only half the work, keeping them happy takes up the rest.

Contact the RCM School of Excellence for details

If you would like some information on how you could enrol in professionally conducted digital marketing courses that will show you everything you need to know about the above areas of expertise, be sure to contact a representative from the RCM School of Excellence today or visit our website for further details on our offered courses. Let us jump-start your career in the digital marketing world.

 

Reasons to Become a Website Designer

Reasons to Become a Website Designer

There are scores of fields to be pursued in the digital marketing world, with each one of them requiring specific skillsets, personality types and opportunities. One such field is web design, which while not being the only creatively challenging one in the industry, is possibly one of the most crucial roles to be played in… Continue Reading

Why Specialise in Search Engine Optimisation?

Why Specialise in Search Engine Optimisation?

There are many areas of specialisation when it comes to digital marketing, and each one plays an important role in contributing to an effective advertising campaign. Web developers, campaign managers, app developers and social media practitioners are but a few of the crucial personnel involved in the task, but when it comes to getting the… Continue Reading

What it Means to be a Google Partner

What it Means to be a Google Partner

Becoming a Google Partner allows agencies and professional individuals to work more closely with Google when managing AdWords accounts: essentially benefiting from access to insider knowledge on AdWords, Analytics, the search and display networks, as well as website development; direct support from Google, and training programs geared for encouraging individual, company and industry growth and… Continue Reading

Why Choose Digital Marketing As Your Career

Why Choose Digital Marketing As Your Career

As we know, gradually companies are tweaking their marketing away from old-fashioned methods and towards Digital. Many are employing Digital Marketers (unless they’re stuck in the 1980’s.) It is proving an incredible career choice for out-going, busy people. In this article we will look at all the facetsthat make it such an incredible career; always… Continue Reading

What is Digital Marketing?

What is Digital Marketing?

Defining ‘digital marketing’ is not as easily done as you might imagine. It is an industry made up of a relationship between numerous critical skills that when applied correctly, enable marketing campaigns to reach their target audiences effectively. The difference between digital marketing and those that use traditional mediums, is that it makes use of… Continue Reading

Digital is our Future: Don’t get left Behind

Digital is our Future: Don’t get left Behind

The marketing industry is dynamic and versatile which has allowed it to adapt to market trends over the years, while taking advantage of new developments in technology and communication. Relatively recently (in comparison to how long the advertising industry has been around), there has been a massive exodus in popularity for digital over analogous mediums.… Continue Reading

Digital Marketing: A Path to any Career

Digital Marketing: A Path to any Career

Digital marketing is a field that offers explosive opportunities for those with the energy and determination to break into the advertising world, and it offers a wide variety of avenues from SEO optimization and web development, right through to customer relations and sales. However, the skills awarded to diligent students of social media and web… Continue Reading

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